#B41B31#B41B31
#B41B31 is a mid, vivid red. Relative luminance 0.107; OKLCH L 49.8% C 0.185 H 20.9°. Best body text is #FFFFFF at 6.68:1 contrast (WCAG AA passes).
Color values
| HEX | #B41B31 |
|---|---|
| RGB | rgb(180, 27, 49) |
| HSL | hsl(351, 74%, 41%) |
| HSV | hsv(351, 85%, 71%) |
| CMYK | cmyk(0%, 85%, 72.8%, 29.4%) |
| CIE-LAB | lab(39.09, 58.79, 28.88) |
| CIE-LCH | lch(39.09, 65.50, 26.16°) |
| OKLab | oklab(49.79% 0.1726 0.0659) |
| OKLCH | oklch(49.79% 0.185 20.9) |
| XYZ | xyz(19.7711, 10.7121, 3.9318) |
| Luminance | 0.1071 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Lipstick Red
#C0022F
ΔE00 2.11
Cardinal
#C41E3A
ΔE00 3.54
Brown
#A52A2A
ΔE00 4.05
Rose Red
#BE013C
ΔE00 4.10
Rouge
#AB1239
ΔE00 4.64
Cherry (survey)
#CF0234
ΔE00 4.88
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B41B31 #1BB49E
analogous
#B41B7D #B41B31 #B4521B
triadic
#B41B31 #31B41B #1B31B4
tetradic
#B41B31 #7DB41B #1BB49E #521BB4
square
#B41B31 #7DB41B #1BB49E #521BB4
split-complementary
#B41B31 #1BB452 #1B7DB4
monochromatic
#4A0B14 #7F1323 #B41B31 #DF2D46 #E76275
Accessibility & contrast
On white
6.68
#B41B31 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.14
#B41B31 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B41B31
6.68:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B41B31 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B41B31 | 1.00 | 6.68 | 3.14 | 6.68 |
| #FFFFFF | 6.68 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.14 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.68 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4D4830
Deuteranopia (green-blind)
#73672C
Tritanopia (blue-blind)
#C60026
Achromatopsia (no color)
#5C5C5C
Design tokens & code
CSS
--color: #b41b31; /* rgb */ color: rgb(180, 27, 49); /* oklch */ color: oklch(49.8% 0.185 20.9);
Tailwind
colors: {
custom: {
50: '#d36a69',
500: '#b41b31',
950: '#000000',
},
}SCSS
$custom: #b41b31; $custom-light: #d36a69; $custom-dark: #000000;
JSON
{
"hex": "#b41b31",
"rgb": {
"r": 180,
"g": 27,
"b": 49
},
"hsl": {
"h": 351.373,
"s": 73.913,
"l": 40.588
},
"oklch": {
"l": 0.49787,
"c": 0.18472,
"h": 20.9
},
"luminance": 0.10709
}Semantic roles & 50–950 ramp
primary
#B41B31
secondary
#5FCCBC
accent
#F1D637
background
#FEF6F6
surface
#FCECEB
border
#D5C7C6
text
#160806
muted
#847A7A