#AD2935#AD2935
#AD2935 is a mid, vivid red. Relative luminance 0.107; OKLCH L 49.6% C 0.168 H 21.3°. Best body text is #FFFFFF at 6.68:1 contrast (WCAG AA passes).
Color values
| HEX | #AD2935 |
|---|---|
| RGB | rgb(173, 41, 53) |
| HSL | hsl(355, 62%, 42%) |
| HSV | hsv(355, 76%, 68%) |
| CMYK | cmyk(0%, 76.3%, 69.4%, 32.2%) |
| CIE-LAB | lab(39.12, 53.06, 26.12) |
| CIE-LCH | lch(39.12, 59.14, 26.21°) |
| OKLab | oklab(49.58% 0.1561 0.0608) |
| OKLCH | oklch(49.58% 0.168 21.3) |
| XYZ | xyz(18.6712, 10.7300, 4.4554) |
| Luminance | 0.1073 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Brown
#A52A2A
ΔE00 3.48
Lipstick Red
#C0022F
ΔE00 3.63
Cardinal
#C41E3A
ΔE00 4.25
Rouge
#AB1239
ΔE00 4.56
Rose Red
#BE013C
ΔE00 4.73
Firebrick
#B22222
ΔE00 5.29
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD2935 #29ADA1
analogous
#AD2977 #AD2935 #AD5F29
triadic
#AD2935 #35AD29 #2935AD
tetradic
#AD2935 #77AD29 #29ADA1 #5F29AD
square
#AD2935 #77AD29 #29ADA1 #5F29AD
split-complementary
#AD2935 #29AD5F #2977AD
monochromatic
#4A1217 #7C1D26 #AD2935 #D2414E #DE737C
Accessibility & contrast
On white
6.68
#AD2935 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.15
#AD2935 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD2935
6.68:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD2935 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD2935 | 1.00 | 6.68 | 3.15 | 6.68 |
| #FFFFFF | 6.68 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.15 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.68 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#504A34
Deuteranopia (green-blind)
#716631
Tritanopia (blue-blind)
#BE002F
Achromatopsia (no color)
#5C5C5C
Design tokens & code
CSS
--color: #ad2935; /* rgb */ color: rgb(173, 41, 53); /* oklch */ color: oklch(49.6% 0.168 21.3);
Tailwind
colors: {
custom: {
50: '#cd6e6c',
500: '#ad2935',
950: '#000000',
},
}SCSS
$custom: #ad2935; $custom-light: #cd6e6c; $custom-dark: #000000;
JSON
{
"hex": "#ad2935",
"rgb": {
"r": 173,
"g": 41,
"b": 53
},
"hsl": {
"h": 354.545,
"s": 61.682,
"l": 41.961
},
"oklch": {
"l": 0.4958,
"c": 0.16756,
"h": 21.3
},
"luminance": 0.10727
}Semantic roles & 50–950 ramp
primary
#AD2935
secondary
#6DC5BD
accent
#E5D643
background
#FDF7F6
surface
#FBEDEB
border
#D4C8C6
text
#150807
muted
#837B7A