#B41840#B41840
#B41840 is a mid, vivid pink. Relative luminance 0.107; OKLCH L 49.9% C 0.186 H 14.6°. Best body text is #FFFFFF at 6.68:1 contrast (WCAG AA passes).
Color values
| HEX | #B41840 |
|---|---|
| RGB | rgb(180, 24, 64) |
| HSL | hsl(345, 76%, 40%) |
| HSV | hsv(345, 87%, 71%) |
| CMYK | cmyk(0%, 86.7%, 64.4%, 29.4%) |
| CIE-LAB | lab(39.12, 60.18, 19.51) |
| CIE-LCH | lch(39.12, 63.27, 17.96°) |
| OKLab | oklab(49.89% 0.1804 0.047) |
| OKLCH | oklch(49.89% 0.186 14.6) |
| XYZ | xyz(20.0767, 10.7299, 5.8634) |
| Luminance | 0.1073 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Rose Red
#BE013C
ΔE00 2.14
Rouge
#AB1239
ΔE00 2.21
Ruby
#CA0147
ΔE00 4.01
Raspberry (survey)
#B00149
ΔE00 4.58
Purplish Red
#B0054B
ΔE00 4.94
Cardinal
#C41E3A
ΔE00 5.20
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B41840 #18B48C
analogous
#B4188E #B41840 #B43E18
triadic
#B41840 #40B418 #1840B4
tetradic
#B41840 #8EB418 #18B48C #3E18B4
square
#B41840 #8EB418 #18B48C #3E18B4
split-complementary
#B41840 #18B43E #188EB4
monochromatic
#480A1A #7E112D #B41840 #E22757 #E95D81
Accessibility & contrast
On white
6.68
#B41840 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.15
#B41840 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B41840
6.68:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B41840 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B41840 | 1.00 | 6.68 | 3.15 | 6.68 |
| #FFFFFF | 6.68 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.15 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.68 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4A4840
Deuteranopia (green-blind)
#71673C
Tritanopia (blue-blind)
#C6002B
Achromatopsia (no color)
#5C5C5C
Design tokens & code
CSS
--color: #b41840; /* rgb */ color: rgb(180, 24, 64); /* oklch */ color: oklch(49.9% 0.186 14.6);
Tailwind
colors: {
custom: {
50: '#d36a74',
500: '#b41840',
950: '#000000',
},
}SCSS
$custom: #b41840; $custom-light: #d36a74; $custom-dark: #000000;
JSON
{
"hex": "#b41840",
"rgb": {
"r": 180,
"g": 24,
"b": 64
},
"hsl": {
"h": 344.615,
"s": 76.471,
"l": 40
},
"oklch": {
"l": 0.49891,
"c": 0.18644,
"h": 14.6
},
"luminance": 0.10727
}Semantic roles & 50–950 ramp
primary
#B41840
secondary
#5BCDB0
accent
#F3C235
background
#FEF6F7
surface
#FCECED
border
#D5C7C8
text
#160808
muted
#847A7B