#AD2843#AD2843

#AD2843 is a mid, vivid red. Relative luminance 0.108; OKLCH L 49.8% C 0.168 H 14.8°. Best body text is #FFFFFF at 6.64:1 contrast (WCAG AA passes).

Color values

HEX	#AD2843
RGB	rgb(173, 40, 67)
HSL	hsl(348, 62%, 42%)
HSV	hsv(348, 77%, 68%)
CMYK	cmyk(0%, 76.9%, 61.3%, 32.2%)
CIE-LAB	lab(39.26, 54.21, 17.53)
CIE-LCH	lch(39.26, 56.97, 17.92°)
OKLab	oklab(49.76% 0.1627 0.0429)
OKLCH	oklch(49.76% 0.168 14.8)
XYZ	xyz(19.0074, 10.8099, 6.3948)
Luminance	0.1081 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2843 #28AD92

analogous

#AD2885 #AD2843 #AD5028

triadic

#AD2843 #43AD28 #2843AD

tetradic

#AD2843 #85AD28 #28AD92 #5028AD

square

#AD2843 #85AD28 #28AD92 #5028AD

split-complementary

#AD2843 #28AD50 #2885AD

monochromatic

#4A111C #7B1D30 #AD2843 #D33F5D #DE7187

Accessibility & contrast

On white

6.64

#AD2843 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.16

#AD2843 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2843

6.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2843	#FFFFFF	#000000	##FFFFFF
##AD2843	1.00	6.64	3.16	6.64
#FFFFFF	6.64	1.00	21.00	1.00
#000000	3.16	21.00	1.00	21.00
##FFFFFF	6.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D4B43

Deuteranopia (green-blind)

#6F663F

Tritanopia (blue-blind)

#BE0033

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2843;
/* rgb */ color: rgb(173, 40, 67);
/* oklch */ color: oklch(49.8% 0.168 14.8);

Tailwind

colors: {
  custom: {
    50: '#cc6e76',
    500: '#ad2843',
    950: '#000000',
  },
}

SCSS

$custom: #ad2843;
$custom-light: #cc6e76;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2843",
  "rgb": {
    "r": 173,
    "g": 40,
    "b": 67
  },
  "hsl": {
    "h": 347.82,
    "s": 62.441,
    "l": 41.765
  },
  "oklch": {
    "l": 0.49763,
    "c": 0.16826,
    "h": 14.8
  },
  "luminance": 0.10807
}

Semantic roles & 50–950 ramp

primary

#AD2843

secondary

#6CC5B3

accent

#E6C442

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD2843

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →