#B41730#B41730
#B41730 is a mid, vivid red. Relative luminance 0.105; OKLCH L 49.6% C 0.187 H 20.7°. Best body text is #FFFFFF at 6.76:1 contrast (WCAG AA passes).
Color values
| HEX | #B41730 |
|---|---|
| RGB | rgb(180, 23, 48) |
| HSL | hsl(350, 77%, 40%) |
| HSV | hsv(350, 87%, 71%) |
| CMYK | cmyk(0%, 87.2%, 73.3%, 29.4%) |
| CIE-LAB | lab(38.78, 59.59, 29.13) |
| CIE-LCH | lch(38.78, 66.33, 26.05°) |
| OKLab | oklab(49.55% 0.1749 0.0662) |
| OKLCH | oklch(49.55% 0.187 20.7) |
| XYZ | xyz(19.6647, 10.5327, 3.7933) |
| Luminance | 0.1053 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Lipstick Red
#C0022F
ΔE00 2.10
Cardinal
#C41E3A
ΔE00 3.72
Rose Red
#BE013C
ΔE00 4.06
Brown
#A52A2A
ΔE00 4.13
Rouge
#AB1239
ΔE00 4.53
Cherry (survey)
#CF0234
ΔE00 5.00
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B41730 #17B49B
analogous
#B4177E #B41730 #B44D17
triadic
#B41730 #30B417 #1730B4
tetradic
#B41730 #7EB417 #17B49B #4D17B4
square
#B41730 #7EB417 #17B49B #4D17B4
split-complementary
#B41730 #17B44D #177EB4
monochromatic
#470913 #7E1022 #B41730 #E32543 #EA5B72
Accessibility & contrast
On white
6.76
#B41730 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.11
#B41730 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B41730
6.76:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B41730 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B41730 | 1.00 | 6.76 | 3.11 | 6.76 |
| #FFFFFF | 6.76 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.11 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.76 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4C462F
Deuteranopia (green-blind)
#72672A
Tritanopia (blue-blind)
#C60023
Achromatopsia (no color)
#5B5B5B
Design tokens & code
CSS
--color: #b41730; /* rgb */ color: rgb(180, 23, 48); /* oklch */ color: oklch(49.6% 0.187 20.7);
Tailwind
colors: {
custom: {
50: '#d46968',
500: '#b41730',
950: '#000000',
},
}SCSS
$custom: #b41730; $custom-light: #d46968; $custom-dark: #000000;
JSON
{
"hex": "#b41730",
"rgb": {
"r": 180,
"g": 23,
"b": 48
},
"hsl": {
"h": 350.446,
"s": 77.34,
"l": 39.804
},
"oklch": {
"l": 0.49554,
"c": 0.18703,
"h": 20.7
},
"luminance": 0.10529
}Semantic roles & 50–950 ramp
primary
#B41730
secondary
#59CEBB
accent
#F4D534
background
#FEF6F6
surface
#FCECEB
border
#D5C7C6
text
#160706
muted
#847A7A