#AD2734#AD2734

#AD2734 is a mid, vivid red. Relative luminance 0.106; OKLCH L 49.4% C 0.169 H 21.3°. Best body text is #FFFFFF at 6.74:1 contrast (WCAG AA passes).

Color values

HEX	#AD2734
RGB	rgb(173, 39, 52)
HSL	hsl(354, 63%, 42%)
HSV	hsv(354, 77%, 68%)
CMYK	cmyk(0%, 77.5%, 69.9%, 32.2%)
CIE-LAB	lab(38.87, 53.66, 26.43)
CIE-LCH	lch(38.87, 59.82, 26.23°)
OKLab	oklab(49.39% 0.1578 0.0614)
OKLCH	oklch(49.39% 0.169 21.3)
XYZ	xyz(18.5810, 10.5861, 4.3131)
Luminance	0.1058 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2734 #27ADA0

analogous

#AD2777 #AD2734 #AD5D27

triadic

#AD2734 #34AD27 #2734AD

tetradic

#AD2734 #77AD27 #27ADA0 #5D27AD

square

#AD2734 #77AD27 #27ADA0 #5D27AD

split-complementary

#AD2734 #27AD5D #2777AD

monochromatic

#491016 #7B1C25 #AD2734 #D33E4C #DF707A

Accessibility & contrast

On white

6.74

#AD2734 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.12

#AD2734 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2734

6.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2734	#FFFFFF	#000000	##FFFFFF
##AD2734	1.00	6.74	3.12	6.74
#FFFFFF	6.74	1.00	21.00	1.00
#000000	3.12	21.00	1.00	21.00
##FFFFFF	6.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4933

Deuteranopia (green-blind)

#706630

Tritanopia (blue-blind)

#BE002D

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2734;
/* rgb */ color: rgb(173, 39, 52);
/* oklch */ color: oklch(49.4% 0.169 21.3);

Tailwind

colors: {
  custom: {
    50: '#cd6d6b',
    500: '#ad2734',
    950: '#000000',
  },
}

SCSS

$custom: #ad2734;
$custom-light: #cd6d6b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2734",
  "rgb": {
    "r": 173,
    "g": 39,
    "b": 52
  },
  "hsl": {
    "h": 354.179,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.49391,
    "c": 0.16933,
    "h": 21.3
  },
  "luminance": 0.10583
}

Semantic roles & 50–950 ramp

primary

#AD2734

secondary

#6AC6BD

accent

#E6D642

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150806

muted

#837B7A

Preview Lab

Preview with #AD2734

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →