#B327AD#B327AD

#B327AD is a mid, highly saturated purple. Relative luminance 0.141; OKLCH L 55.0% C 0.223 H 330.1°. Best body text is #FFFFFF at 5.51:1 contrast (WCAG AA passes).

Color values

HEX	#B327AD
RGB	rgb(179, 39, 173)
HSL	hsl(303, 64%, 43%)
HSV	hsv(303, 78%, 70%)
CMYK	cmyk(0%, 78.2%, 3.4%, 29.8%)
CIE-LAB	lab(44.31, 68.15, -40.23)
CIE-LCH	lch(44.31, 79.14, 329.44°)
OKLab	oklab(54.95% 0.193 -0.1112)
OKLCH	oklch(54.95% 0.223 330.1)
XYZ	xyz(26.8586, 14.0540, 40.8252)
Luminance	0.1405 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B327AD #27B32D

analogous

#7327B3 #B327AD #B32767

triadic

#B327AD #ADB327 #27ADB3

tetradic

#B327AD #B37327 #27B32D #2767B3

square

#B327AD #B37327 #27B32D #2767B3

split-complementary

#B327AD #67B327 #27B373

monochromatic

#4E114C #811C7C #B327AD #D641CF #E174DC

Accessibility & contrast

On white

5.51

#B327AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.81

#B327AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B327AD

5.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B327AD	#FFFFFF	#000000	##FFFFFF
##B327AD	1.00	5.51	3.81	5.51
#FFFFFF	5.51	1.00	21.00	1.00
#000000	3.81	21.00	1.00	21.00
##FFFFFF	5.51	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0E5DB0

Deuteranopia (green-blind)

#546FAA

Tritanopia (blue-blind)

#BA3C6A

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #b327ad;
/* rgb */ color: rgb(179, 39, 173);
/* oklch */ color: oklch(55.0% 0.223 330.1);

Tailwind

colors: {
  custom: {
    50: '#ce72c6',
    500: '#b327ad',
    950: '#000000',
  },
}

SCSS

$custom: #b327ad;
$custom-light: #ce72c6;
$custom-dark: #000000;

JSON

{
  "hex": "#b327ad",
  "rgb": {
    "r": 179,
    "g": 39,
    "b": 173
  },
  "hsl": {
    "h": 302.571,
    "s": 64.22,
    "l": 42.745
  },
  "oklch": {
    "l": 0.54953,
    "c": 0.22278,
    "h": 330.1
  },
  "luminance": 0.14052
}

Semantic roles & 50–950 ramp

primary

#B327AD

secondary

#6EC872

accent

#E74841

background

#FDF7FC

surface

#FAEDF8

border

#D3C8D1

text

#140913

muted

#837B82

Preview Lab

Preview with #B327AD

Body copy rendered with the generated semantic roles for this colour.

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