#7327B3#7327B3

#7327B3 is a mid, highly saturated violet. Relative luminance 0.084; OKLCH L 46.3% C 0.205 H 303.7°. Best body text is #FFFFFF at 7.86:1 contrast (WCAG AA passes).

Color values

HEX#7327B3
RGBrgb(115, 39, 179)
HSLhsl(273, 64%, 43%)
HSVhsv(273, 78%, 70%)
CMYKcmyk(35.8%, 78.2%, 0%, 29.8%)
CIE-LABlab(34.70, 57.13, -59.78)
CIE-LCHlch(34.70, 82.69, 313.70°)
OKLaboklab(46.3% 0.1139 -0.1705)
OKLCHoklch(46.3% 0.205 303.7)
XYZxyz(15.9305, 8.3506, 43.4116)
Luminance0.0835 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#7327B3 #67B327
analogous
#2D27B3 #7327B3 #B327AD
triadic
#7327B3 #B37327 #27B373
tetradic
#7327B3 #B32D27 #67B327 #27ADB3
square
#7327B3 #B32D27 #67B327 #27ADB3
split-complementary
#7327B3 #ADB327 #27B32D
monochromatic
#32114E #531C81 #7327B3 #9241D6 #AF74E1

Accessibility & contrast

On white

7.86
#7327B3 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.67
#7327B3 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7327B3
7.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##7327B3#FFFFFF#000000##FFFFFF
##7327B31.007.862.677.86
#FFFFFF7.861.0021.001.00
#0000002.6721.001.0021.00
##FFFFFF7.861.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0050B7
Deuteranopia (green-blind)
#0051B0
Tritanopia (blue-blind)
#664C6D
Achromatopsia (no color)
#525252

Design tokens & code

CSS
--color: #7327b3;
/* rgb */ color: rgb(115, 39, 179);
/* oklch */ color: oklch(46.3% 0.205 303.7);
Tailwind
colors: {
  custom: {
    50: '#a16acb',
    500: '#7327b3',
    950: '#000000',
  },
}
SCSS
$custom: #7327b3;
$custom-light: #a16acb;
$custom-dark: #000000;
JSON
{
  "hex": "#7327b3",
  "rgb": {
    "r": 115,
    "g": 39,
    "b": 179
  },
  "hsl": {
    "h": 272.571,
    "s": 64.22,
    "l": 42.745
  },
  "oklch": {
    "l": 0.46304,
    "c": 0.205,
    "h": 303.7
  },
  "luminance": 0.08351
}

Semantic roles & 50–950 ramp

primary
#7327B3
secondary
#97C86E
accent
#E7418D
background
#FAF6FC
surface
#F4ECF9
border
#CEC7D2
text
#100713
muted
#7F7A82

Preview Lab

Preview with #7327B3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#7327B3 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva