#7327B3#7327B3

#7327B3 is a mid, highly saturated violet. Relative luminance 0.084; OKLCH L 46.3% C 0.205 H 303.7°. Best body text is #FFFFFF at 7.86:1 contrast (WCAG AA passes).

Color values

HEX	#7327B3
RGB	rgb(115, 39, 179)
HSL	hsl(273, 64%, 43%)
HSV	hsv(273, 78%, 70%)
CMYK	cmyk(35.8%, 78.2%, 0%, 29.8%)
CIE-LAB	lab(34.70, 57.13, -59.78)
CIE-LCH	lch(34.70, 82.69, 313.70°)
OKLab	oklab(46.3% 0.1139 -0.1705)
OKLCH	oklch(46.3% 0.205 303.7)
XYZ	xyz(15.9305, 8.3506, 43.4116)
Luminance	0.0835 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7327B3 #67B327

analogous

#2D27B3 #7327B3 #B327AD

triadic

#7327B3 #B37327 #27B373

tetradic

#7327B3 #B32D27 #67B327 #27ADB3

square

#7327B3 #B32D27 #67B327 #27ADB3

split-complementary

#7327B3 #ADB327 #27B32D

monochromatic

#32114E #531C81 #7327B3 #9241D6 #AF74E1

Accessibility & contrast

On white

7.86

#7327B3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.67

#7327B3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7327B3

7.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7327B3	#FFFFFF	#000000	##FFFFFF
##7327B3	1.00	7.86	2.67	7.86
#FFFFFF	7.86	1.00	21.00	1.00
#000000	2.67	21.00	1.00	21.00
##FFFFFF	7.86	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0050B7

Deuteranopia (green-blind)

#0051B0

Tritanopia (blue-blind)

#664C6D

Achromatopsia (no color)

#525252

Design tokens & code

CSS

--color: #7327b3;
/* rgb */ color: rgb(115, 39, 179);
/* oklch */ color: oklch(46.3% 0.205 303.7);

Tailwind

colors: {
  custom: {
    50: '#a16acb',
    500: '#7327b3',
    950: '#000000',
  },
}

SCSS

$custom: #7327b3;
$custom-light: #a16acb;
$custom-dark: #000000;

JSON

{
  "hex": "#7327b3",
  "rgb": {
    "r": 115,
    "g": 39,
    "b": 179
  },
  "hsl": {
    "h": 272.571,
    "s": 64.22,
    "l": 42.745
  },
  "oklch": {
    "l": 0.46304,
    "c": 0.205,
    "h": 303.7
  },
  "luminance": 0.08351
}

Semantic roles & 50–950 ramp

primary

#7327B3

secondary

#97C86E

accent

#E7418D

background

#FAF6FC

surface

#F4ECF9

border

#CEC7D2

text

#100713

muted

#7F7A82

Preview Lab

Preview with #7327B3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →