#B1404D#B1404D

#B1404D is a mid, vivid red. Relative luminance 0.136; OKLCH L 53.2% C 0.147 H 16.9°. Best body text is #FFFFFF at 5.66:1 contrast (WCAG AA passes).

Color values

HEX	#B1404D
RGB	rgb(177, 64, 77)
HSL	hsl(353, 47%, 47%)
HSV	hsv(353, 64%, 69%)
CMYK	cmyk(0%, 63.8%, 56.5%, 30.6%)
CIE-LAB	lab(43.58, 46.91, 17.21)
CIE-LCH	lch(43.58, 49.96, 20.15°)
OKLab	oklab(53.19% 0.1406 0.0427)
OKLCH	oklch(53.19% 0.147 16.9)
XYZ	xyz(21.3063, 13.5525, 8.5137)
Luminance	0.1355 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B1404D #40B1A4

analogous

#B14086 #B1404D #B16B40

triadic

#B1404D #4DB140 #404DB1

tetradic

#B1404D #86B140 #40B1A4 #6B40B1

square

#B1404D #86B140 #40B1A4 #6B40B1

split-complementary

#B1404D #40B16B #4086B1

monochromatic

#571F26 #843039 #B1404D #C86672 #D8939B

Accessibility & contrast

On white

5.66

#B1404D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.71

#B1404D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B1404D

5.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B1404D	#FFFFFF	#000000	##FFFFFF
##B1404D	1.00	5.66	3.71	5.66
#FFFFFF	5.66	1.00	21.00	1.00
#000000	3.71	21.00	1.00	21.00
##FFFFFF	5.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B584D

Deuteranopia (green-blind)

#78704A

Tritanopia (blue-blind)

#C12B45

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #b1404d;
/* rgb */ color: rgb(177, 64, 77);
/* oklch */ color: oklch(53.2% 0.147 16.9);

Tailwind

colors: {
  custom: {
    50: '#ce7b7e',
    500: '#b1404d',
    950: '#000000',
  },
}

SCSS

$custom: #b1404d;
$custom-light: #ce7b7e;
$custom-dark: #000000;

JSON

{
  "hex": "#b1404d",
  "rgb": {
    "r": 177,
    "g": 64,
    "b": 77
  },
  "hsl": {
    "h": 353.097,
    "s": 46.888,
    "l": 47.255
  },
  "oklch": {
    "l": 0.53186,
    "c": 0.14692,
    "h": 16.9
  },
  "luminance": 0.1355
}

Semantic roles & 50–950 ramp

primary

#B1404D

secondary

#89C3BD

accent

#D7C751

background

#FDF7F7

surface

#FAEEEE

border

#D3C9C9

text

#150A0A

muted

#837C7C

Preview Lab

Preview with #B1404D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →