#404DB1#404DB1
#404DB1 is a mid, vivid blue. Relative luminance 0.096; OKLCH L 46.8% C 0.158 H 273.1°. Best body text is #FFFFFF at 7.21:1 contrast (WCAG AA passes).
Color values
| HEX | #404DB1 |
|---|---|
| RGB | rgb(64, 77, 177) |
| HSL | hsl(233, 47%, 47%) |
| HSV | hsv(233, 64%, 69%) |
| CMYK | cmyk(63.8%, 56.5%, 0%, 30.6%) |
| CIE-LAB | lab(37.06, 26.92, -54.98) |
| CIE-LCH | lch(37.06, 61.22, 296.08°) |
| OKLab | oklab(46.79% 0.0085 -0.158) |
| OKLCH | oklch(46.79% 0.158 273.1) |
| XYZ | xyz(12.7014, 9.5710, 42.7645) |
| Luminance | 0.0957 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
Blue Blue
#2242C7
ΔE00 4.71
Ocean Blue
#4F42B5
ΔE00 4.80
Sapphire
#0F52BA
ΔE00 5.42
Cobalt
#0047AB
ΔE00 5.50
Blueberry
#464196
ΔE00 5.69
Sapphire (survey)
#2138AB
ΔE00 6.50
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#404DB1 #B1A440
analogous
#4086B1 #404DB1 #6B40B1
triadic
#404DB1 #B1404D #4DB140
tetradic
#404DB1 #B14086 #B1A440 #40B16B
square
#404DB1 #B14086 #B1A440 #40B16B
split-complementary
#404DB1 #B16B40 #86B140
monochromatic
#1F2657 #303984 #404DB1 #6672C8 #939BD8
Accessibility & contrast
On white
7.21
#404DB1 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.91
#404DB1 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #404DB1
7.21:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##404DB1 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##404DB1 | 1.00 | 7.21 | 2.91 | 7.21 |
| #FFFFFF | 7.21 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.91 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.21 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#005CB4
Deuteranopia (green-blind)
#0052AF
Tritanopia (blue-blind)
#006577
Achromatopsia (no color)
#575757
Design tokens & code
CSS
--color: #404db1; /* rgb */ color: rgb(64, 77, 177); /* oklch */ color: oklch(46.8% 0.158 273.1);
Tailwind
colors: {
custom: {
50: '#817ec9',
500: '#404db1',
950: '#000000',
},
}SCSS
$custom: #404db1; $custom-light: #817ec9; $custom-dark: #000000;
JSON
{
"hex": "#404db1",
"rgb": {
"r": 64,
"g": 77,
"b": 177
},
"hsl": {
"h": 233.097,
"s": 46.888,
"l": 47.255
},
"oklch": {
"l": 0.46791,
"c": 0.15824,
"h": 273.1
},
"luminance": 0.09572
}Semantic roles & 50–950 ramp
primary
#404DB1
secondary
#C3BD89
accent
#C751D7
background
#F8F7FC
surface
#F0EEF8
border
#CBC9D1
text
#0B0A13
muted
#7C7C82