#AE4A29#AE4A29

#AE4A29 is a mid, vivid red. Relative luminance 0.141; OKLCH L 53.5% C 0.139 H 38.3°. Best body text is #FFFFFF at 5.51:1 contrast (WCAG AA passes).

Color values

HEX	#AE4A29
RGB	rgb(174, 74, 41)
HSL	hsl(15, 62%, 42%)
HSV	hsv(15, 76%, 68%)
CMYK	cmyk(0%, 57.5%, 76.4%, 31.8%)
CIE-LAB	lab(44.32, 38.92, 38.97)
CIE-LCH	lch(44.32, 55.08, 45.04°)
OKLab	oklab(53.47% 0.1093 0.0864)
OKLCH	oklch(53.47% 0.139 38.3)
XYZ	xyz(20.3067, 14.0590, 3.7417)
Luminance	0.1406 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE4A29 #298DAE

analogous

#AE294B #AE4A29 #AE8C29

triadic

#AE4A29 #29AE4A #4A29AE

tetradic

#AE4A29 #4BAE29 #298DAE #8C29AE

square

#AE4A29 #4BAE29 #298DAE #8C29AE

split-complementary

#AE4A29 #29AE8C #294BAE

monochromatic

#4B2012 #7C351D #AE4A29 #D26642 #DE8E73

Accessibility & contrast

On white

5.51

#AE4A29 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.81

#AE4A29 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE4A29

5.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE4A29	#FFFFFF	#000000	##FFFFFF
##AE4A29	1.00	5.51	3.81	5.51
#FFFFFF	5.51	1.00	21.00	1.00
#000000	3.81	21.00	1.00	21.00
##FFFFFF	5.51	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#665B25

Deuteranopia (green-blind)

#7E7126

Tritanopia (blue-blind)

#BF3443

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ae4a29;
/* rgb */ color: rgb(174, 74, 41);
/* oklch */ color: oklch(53.5% 0.139 38.3);

Tailwind

colors: {
  custom: {
    50: '#cd8065',
    500: '#ae4a29',
    950: '#000000',
  },
}

SCSS

$custom: #ae4a29;
$custom-light: #cd8065;
$custom-dark: #000000;

JSON

{
  "hex": "#ae4a29",
  "rgb": {
    "r": 174,
    "g": 74,
    "b": 41
  },
  "hsl": {
    "h": 14.887,
    "s": 61.86,
    "l": 42.157
  },
  "oklch": {
    "l": 0.53467,
    "c": 0.13925,
    "h": 38.3
  },
  "luminance": 0.14056
}

Semantic roles & 50–950 ramp

primary

#AE4A29

secondary

#6DB0C5

accent

#BDE543

background

#FDF7F6

surface

#FBEEEB

border

#D4C9C6

text

#150A05

muted

#837C7A

Preview Lab

Preview with #AE4A29

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →