#AE344D#AE344D
#AE344D is a mid, vivid red. Relative luminance 0.120; OKLCH L 51.3% C 0.158 H 12.8°. Best body text is #FFFFFF at 6.18:1 contrast (WCAG AA passes).
Color values
| HEX | #AE344D |
|---|---|
| RGB | rgb(174, 52, 77) |
| HSL | hsl(348, 54%, 44%) |
| HSV | hsv(348, 70%, 68%) |
| CMYK | cmyk(0%, 70.1%, 55.7%, 31.8%) |
| CIE-LAB | lab(41.21, 50.94, 13.90) |
| CIE-LCH | lch(41.21, 52.81, 15.26°) |
| OKLab | oklab(51.31% 0.1538 0.0348) |
| OKLCH | oklch(51.31% 0.158 12.8) |
| XYZ | xyz(20.0249, 11.9932, 8.2802) |
| Luminance | 0.1199 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Light Burgundy
#A8415B
ΔE00 4.06
Light Maroon
#A24857
ΔE00 4.48
Dark Rose
#B5485D
ΔE00 4.85
Rouge
#AB1239
ΔE00 5.14
Raspberry (survey)
#B00149
ΔE00 5.27
Rose Red
#BE013C
ΔE00 5.27
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AE344D #34AE95
analogous
#AE348A #AE344D #AE5834
triadic
#AE344D #4DAE34 #344DAE
tetradic
#AE344D #8AAE34 #34AE95 #5834AE
square
#AE344D #8AAE34 #34AE95 #5834AE
split-complementary
#AE344D #34AE58 #348AAE
monochromatic
#501823 #7F2638 #AE344D #CC536C #DA8394
Accessibility & contrast
On white
6.18
#AE344D on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.40
#AE344D on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AE344D
6.18:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AE344D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AE344D | 1.00 | 6.18 | 3.40 | 6.18 |
| #FFFFFF | 6.18 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.40 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.18 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#52514D
Deuteranopia (green-blind)
#726A4A
Tritanopia (blue-blind)
#BE193E
Achromatopsia (no color)
#616161
Design tokens & code
CSS
--color: #ae344d; /* rgb */ color: rgb(174, 52, 77); /* oklch */ color: oklch(51.3% 0.158 12.8);
Tailwind
colors: {
custom: {
50: '#cc747e',
500: '#ae344d',
950: '#000000',
},
}SCSS
$custom: #ae344d; $custom-light: #cc747e; $custom-dark: #000000;
JSON
{
"hex": "#ae344d",
"rgb": {
"r": 174,
"g": 52,
"b": 77
},
"hsl": {
"h": 347.705,
"s": 53.982,
"l": 44.314
},
"oklch": {
"l": 0.51312,
"c": 0.15768,
"h": 12.8
},
"luminance": 0.1199
}Semantic roles & 50–950 ramp
primary
#AE344D
secondary
#7BC3B4
accent
#DDBF4A
background
#FDF7F7
surface
#FAEDEE
border
#D3C8C9
text
#150909
muted
#837B7B