#AE2944#AE2944
#AE2944 is a mid, vivid red. Relative luminance 0.110; OKLCH L 50.0% C 0.168 H 14.6°. Best body text is #FFFFFF at 6.56:1 contrast (WCAG AA passes).
Color values
| HEX | #AE2944 |
|---|---|
| RGB | rgb(174, 41, 68) |
| HSL | hsl(348, 62%, 42%) |
| HSV | hsv(348, 76%, 68%) |
| CMYK | cmyk(0%, 76.4%, 60.9%, 31.8%) |
| CIE-LAB | lab(39.59, 54.25, 17.37) |
| CIE-LCH | lch(39.59, 56.96, 17.76°) |
| OKLab | oklab(50.05% 0.1629 0.0426) |
| OKLCH | oklch(50.05% 0.168 14.6) |
| XYZ | xyz(19.2939, 11.0047, 6.5759) |
| Luminance | 0.1100 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 2.95
Rose Red
#BE013C
ΔE00 3.55
Ruby
#CA0147
ΔE00 4.86
Raspberry (survey)
#B00149
ΔE00 4.89
Purplish Red
#B0054B
ΔE00 5.15
Cardinal
#C41E3A
ΔE00 5.70
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AE2944 #29AE93
analogous
#AE2986 #AE2944 #AE5129
triadic
#AE2944 #44AE29 #2944AE
tetradic
#AE2944 #86AE29 #29AE93 #5129AE
square
#AE2944 #86AE29 #29AE93 #5129AE
split-complementary
#AE2944 #29AE51 #2986AE
monochromatic
#4B121D #7C1D31 #AE2944 #D2425F #DE7389
Accessibility & contrast
On white
6.56
#AE2944 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.20
#AE2944 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AE2944
6.56:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AE2944 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AE2944 | 1.00 | 6.56 | 3.20 | 6.56 |
| #FFFFFF | 6.56 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.20 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.56 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4E4C44
Deuteranopia (green-blind)
#706740
Tritanopia (blue-blind)
#BF0034
Achromatopsia (no color)
#5D5D5D
Design tokens & code
CSS
--color: #ae2944; /* rgb */ color: rgb(174, 41, 68); /* oklch */ color: oklch(50.0% 0.168 14.6);
Tailwind
colors: {
custom: {
50: '#cd6f77',
500: '#ae2944',
950: '#000000',
},
}SCSS
$custom: #ae2944; $custom-light: #cd6f77; $custom-dark: #000000;
JSON
{
"hex": "#ae2944",
"rgb": {
"r": 174,
"g": 41,
"b": 68
},
"hsl": {
"h": 347.82,
"s": 61.86,
"l": 42.157
},
"oklch": {
"l": 0.50049,
"c": 0.16835,
"h": 14.6
},
"luminance": 0.11002
}Semantic roles & 50–950 ramp
primary
#AE2944
secondary
#6DC5B4
accent
#E5C443
background
#FDF7F7
surface
#FBEDED
border
#D4C8C8
text
#150808
muted
#837B7B