#AE2943#AE2943
#AE2943 is a mid, vivid red. Relative luminance 0.110; OKLCH L 50.0% C 0.168 H 15.1°. Best body text is #FFFFFF at 6.57:1 contrast (WCAG AA passes).
Color values
| HEX | #AE2943 |
|---|---|
| RGB | rgb(174, 41, 67) |
| HSL | hsl(348, 62%, 42%) |
| HSV | hsv(348, 76%, 68%) |
| CMYK | cmyk(0%, 76.4%, 61.5%, 31.8%) |
| CIE-LAB | lab(39.57, 54.18, 17.98) |
| CIE-LCH | lch(39.57, 57.09, 18.36°) |
| OKLab | oklab(50.03% 0.1625 0.0439) |
| OKLCH | oklch(50.03% 0.168 15.1) |
| XYZ | xyz(19.2636, 10.9926, 6.4165) |
| Luminance | 0.1099 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 2.84
Rose Red
#BE013C
ΔE00 3.42
Ruby
#CA0147
ΔE00 4.89
Raspberry (survey)
#B00149
ΔE00 5.16
Purplish Red
#B0054B
ΔE00 5.43
Cardinal
#C41E3A
ΔE00 5.47
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AE2943 #29AE94
analogous
#AE2985 #AE2943 #AE5229
triadic
#AE2943 #43AE29 #2943AE
tetradic
#AE2943 #85AE29 #29AE94 #5229AE
square
#AE2943 #85AE29 #29AE94 #5229AE
split-complementary
#AE2943 #29AE52 #2985AE
monochromatic
#4B121D #7C1D30 #AE2943 #D2425E #DE7388
Accessibility & contrast
On white
6.57
#AE2943 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.20
#AE2943 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AE2943
6.57:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AE2943 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AE2943 | 1.00 | 6.57 | 3.20 | 6.57 |
| #FFFFFF | 6.57 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.20 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.57 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4E4C43
Deuteranopia (green-blind)
#70673F
Tritanopia (blue-blind)
#BF0034
Achromatopsia (no color)
#5D5D5D
Design tokens & code
CSS
--color: #ae2943; /* rgb */ color: rgb(174, 41, 67); /* oklch */ color: oklch(50.0% 0.168 15.1);
Tailwind
colors: {
custom: {
50: '#cd6f76',
500: '#ae2943',
950: '#000000',
},
}SCSS
$custom: #ae2943; $custom-light: #cd6f76; $custom-dark: #000000;
JSON
{
"hex": "#ae2943",
"rgb": {
"r": 174,
"g": 41,
"b": 67
},
"hsl": {
"h": 348.271,
"s": 61.86,
"l": 42.157
},
"oklch": {
"l": 0.50027,
"c": 0.1683,
"h": 15.1
},
"luminance": 0.1099
}Semantic roles & 50–950 ramp
primary
#AE2943
secondary
#6DC5B4
accent
#E5C543
background
#FDF7F7
surface
#FBEDED
border
#D4C8C8
text
#150808
muted
#837B7B