#AE2744#AE2744

#AE2744 is a mid, vivid red. Relative luminance 0.109; OKLCH L 49.9% C 0.170 H 14.2°. Best body text is #FFFFFF at 6.62:1 contrast (WCAG AA passes).

Color values

HEX	#AE2744
RGB	rgb(174, 39, 68)
HSL	hsl(347, 63%, 42%)
HSV	hsv(347, 78%, 68%)
CMYK	cmyk(0%, 77.6%, 60.9%, 31.8%)
CIE-LAB	lab(39.36, 54.89, 17.07)
CIE-LCH	lch(39.36, 57.48, 17.28°)
OKLab	oklab(49.88% 0.1649 0.0419)
OKLCH	oklch(49.88% 0.17 14.2)
XYZ	xyz(19.2264, 10.8699, 6.5534)
Luminance	0.1087 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE2744 #27AE91

analogous

#AE2788 #AE2744 #AE4E27

triadic

#AE2744 #44AE27 #2744AE

tetradic

#AE2744 #88AE27 #27AE91 #4E27AE

square

#AE2744 #88AE27 #27AE91 #4E27AE

split-complementary

#AE2744 #27AE4E #2788AE

monochromatic

#4A111D #7C1C30 #AE2744 #D43E5E #DF7088

Accessibility & contrast

On white

6.62

#AE2744 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.17

#AE2744 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE2744

6.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE2744	#FFFFFF	#000000	##FFFFFF
##AE2744	1.00	6.62	3.17	6.62
#FFFFFF	6.62	1.00	21.00	1.00
#000000	3.17	21.00	1.00	21.00
##FFFFFF	6.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D4B44

Deuteranopia (green-blind)

#6F6740

Tritanopia (blue-blind)

#BF0033

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ae2744;
/* rgb */ color: rgb(174, 39, 68);
/* oklch */ color: oklch(49.9% 0.170 14.2);

Tailwind

colors: {
  custom: {
    50: '#cd6e77',
    500: '#ae2744',
    950: '#000000',
  },
}

SCSS

$custom: #ae2744;
$custom-light: #cd6e77;
$custom-dark: #000000;

JSON

{
  "hex": "#ae2744",
  "rgb": {
    "r": 174,
    "g": 39,
    "b": 68
  },
  "hsl": {
    "h": 347.111,
    "s": 63.38,
    "l": 41.765
  },
  "oklch": {
    "l": 0.4988,
    "c": 0.17017,
    "h": 14.2
  },
  "luminance": 0.10867
}

Semantic roles & 50–950 ramp

primary

#AE2744

secondary

#6BC6B2

accent

#E6C341

background

#FDF7F7

surface

#FBEDED

border

#D4C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AE2744

Body copy rendered with the generated semantic roles for this colour.

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