#99404B#99404B

#99404B is a mid, moderate red. Relative luminance 0.109; OKLCH L 49.3% C 0.119 H 15.0°. Best body text is #FFFFFF at 6.58:1 contrast (WCAG AA passes).

Color values

HEX	#99404B
RGB	rgb(153, 64, 75)
HSL	hsl(353, 41%, 43%)
HSV	hsv(353, 58%, 60%)
CMYK	cmyk(0%, 58.2%, 51%, 40%)
CIE-LAB	lab(39.49, 38.26, 12.22)
CIE-LCH	lch(39.49, 40.16, 17.71°)
OKLab	oklab(49.32% 0.1153 0.031)
OKLCH	oklch(49.32% 0.119 15)
XYZ	xyz(16.2415, 10.9490, 7.9133)
Luminance	0.1095 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#99404B #40998E

analogous

#994078 #99404B #996140

triadic

#99404B #4B9940 #404B99

tetradic

#99404B #789940 #40998E #614099

square

#99404B #789940 #40998E #614099

split-complementary

#99404B #409961 #407899

monochromatic

#431C21 #6E2E36 #99404B #BB5C67 #CD878F

Accessibility & contrast

On white

6.58

#99404B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.19

#99404B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #99404B

6.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##99404B	#FFFFFF	#000000	##FFFFFF
##99404B	1.00	6.58	3.19	6.58
#FFFFFF	6.58	1.00	21.00	1.00
#000000	3.19	21.00	1.00	21.00
##FFFFFF	6.58	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#54524B

Deuteranopia (green-blind)

#6A6449

Tritanopia (blue-blind)

#A63344

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #99404b;
/* rgb */ color: rgb(153, 64, 75);
/* oklch */ color: oklch(49.3% 0.119 15.0);

Tailwind

colors: {
  custom: {
    50: '#bb787d',
    500: '#99404b',
    950: '#000000',
  },
}

SCSS

$custom: #99404b;
$custom-light: #bb787d;
$custom-dark: #000000;

JSON

{
  "hex": "#99404b",
  "rgb": {
    "r": 153,
    "g": 64,
    "b": 75
  },
  "hsl": {
    "h": 352.584,
    "s": 41.014,
    "l": 42.549
  },
  "oklch": {
    "l": 0.49323,
    "c": 0.1194,
    "h": 15
  },
  "luminance": 0.10947
}

Semantic roles & 50–950 ramp

primary

#99404B

secondary

#7EB7B0

accent

#D1C257

background

#FCF7F7

surface

#F8EDEE

border

#D1C8C9

text

#120909

muted

#817B7B

Preview Lab

Preview with #99404B

Body copy rendered with the generated semantic roles for this colour.

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