#AE2544#AE2544
#AE2544 is a mid, vivid red. Relative luminance 0.107; OKLCH L 49.7% C 0.172 H 13.9°. Best body text is #FFFFFF at 6.67:1 contrast (WCAG AA passes).
Color values
| HEX | #AE2544 |
|---|---|
| RGB | rgb(174, 37, 68) |
| HSL | hsl(346, 65%, 41%) |
| HSV | hsv(346, 79%, 68%) |
| CMYK | cmyk(0%, 78.7%, 60.9%, 31.8%) |
| CIE-LAB | lab(39.14, 55.50, 16.78) |
| CIE-LCH | lch(39.14, 57.98, 16.82°) |
| OKLab | oklab(49.72% 0.1669 0.0412) |
| OKLCH | oklch(49.72% 0.172 13.9) |
| XYZ | xyz(19.1625, 10.7420, 6.5321) |
| Luminance | 0.1074 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 2.71
Rose Red
#BE013C
ΔE00 3.59
Raspberry (survey)
#B00149
ΔE00 4.22
Purplish Red
#B0054B
ΔE00 4.49
Ruby
#CA0147
ΔE00 4.86
Cranberry
#9E003A
ΔE00 5.27
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AE2544 #25AE8F
analogous
#AE2589 #AE2544 #AE4A25
triadic
#AE2544 #44AE25 #2544AE
tetradic
#AE2544 #89AE25 #25AE8F #4A25AE
square
#AE2544 #89AE25 #25AE8F #4A25AE
split-complementary
#AE2544 #25AE4A #2589AE
monochromatic
#49101D #7C1A30 #AE2544 #D53B5E #E06D87
Accessibility & contrast
On white
6.67
#AE2544 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.15
#AE2544 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AE2544
6.67:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AE2544 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AE2544 | 1.00 | 6.67 | 3.15 | 6.67 |
| #FFFFFF | 6.67 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.15 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.67 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4C4A44
Deuteranopia (green-blind)
#6F6640
Tritanopia (blue-blind)
#BF0032
Achromatopsia (no color)
#5C5C5C
Design tokens & code
CSS
--color: #ae2544; /* rgb */ color: rgb(174, 37, 68); /* oklch */ color: oklch(49.7% 0.172 13.9);
Tailwind
colors: {
custom: {
50: '#cd6d77',
500: '#ae2544',
950: '#000000',
},
}SCSS
$custom: #ae2544; $custom-light: #cd6d77; $custom-dark: #000000;
JSON
{
"hex": "#ae2544",
"rgb": {
"r": 174,
"g": 37,
"b": 68
},
"hsl": {
"h": 346.423,
"s": 64.929,
"l": 41.373
},
"oklch": {
"l": 0.49719,
"c": 0.17192,
"h": 13.9
},
"luminance": 0.10739
}Semantic roles & 50–950 ramp
primary
#AE2544
secondary
#68C6B1
accent
#E8C240
background
#FDF7F7
surface
#FBEDED
border
#D4C8C8
text
#150808
muted
#837B7B