#AE2543#AE2543
#AE2543 is a mid, vivid red. Relative luminance 0.107; OKLCH L 49.7% C 0.172 H 14.3°. Best body text is #FFFFFF at 6.68:1 contrast (WCAG AA passes).
Color values
| HEX | #AE2543 |
|---|---|
| RGB | rgb(174, 37, 67) |
| HSL | hsl(347, 65%, 41%) |
| HSV | hsv(347, 79%, 68%) |
| CMYK | cmyk(0%, 78.7%, 61.5%, 31.8%) |
| CIE-LAB | lab(39.12, 55.44, 17.39) |
| CIE-LCH | lch(39.12, 58.10, 17.41°) |
| OKLab | oklab(49.7% 0.1665 0.0425) |
| OKLCH | oklch(49.7% 0.172 14.3) |
| XYZ | xyz(19.1322, 10.7299, 6.3728) |
| Luminance | 0.1073 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 2.54
Rose Red
#BE013C
ΔE00 3.42
Raspberry (survey)
#B00149
ΔE00 4.48
Purplish Red
#B0054B
ΔE00 4.77
Ruby
#CA0147
ΔE00 4.86
Cranberry
#9E003A
ΔE00 5.35
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AE2543 #25AE90
analogous
#AE2588 #AE2543 #AE4C25
triadic
#AE2543 #43AE25 #2543AE
tetradic
#AE2543 #88AE25 #25AE90 #4C25AE
square
#AE2543 #88AE25 #25AE90 #4C25AE
split-complementary
#AE2543 #25AE4C #2588AE
monochromatic
#49101C #7C1A30 #AE2543 #D53B5D #E06D86
Accessibility & contrast
On white
6.68
#AE2543 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.15
#AE2543 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AE2543
6.68:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AE2543 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AE2543 | 1.00 | 6.68 | 3.15 | 6.68 |
| #FFFFFF | 6.68 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.15 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.68 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4C4A43
Deuteranopia (green-blind)
#6F663F
Tritanopia (blue-blind)
#BF0032
Achromatopsia (no color)
#5C5C5C
Design tokens & code
CSS
--color: #ae2543; /* rgb */ color: rgb(174, 37, 67); /* oklch */ color: oklch(49.7% 0.172 14.3);
Tailwind
colors: {
custom: {
50: '#cd6d76',
500: '#ae2543',
950: '#000000',
},
}SCSS
$custom: #ae2543; $custom-light: #cd6d76; $custom-dark: #000000;
JSON
{
"hex": "#ae2543",
"rgb": {
"r": 174,
"g": 37,
"b": 67
},
"hsl": {
"h": 346.861,
"s": 64.929,
"l": 41.373
},
"oklch": {
"l": 0.49697,
"c": 0.17186,
"h": 14.3
},
"luminance": 0.10727
}Semantic roles & 50–950 ramp
primary
#AE2543
secondary
#68C6B2
accent
#E8C340
background
#FDF7F7
surface
#FBEDED
border
#D4C8C8
text
#150808
muted
#837B7B