#AE2354#AE2354
#AE2354 is a mid, vivid pink. Relative luminance 0.108; OKLCH L 50.0% C 0.176 H 5.8°. Best body text is #FFFFFF at 6.63:1 contrast (WCAG AA passes).
Color values
| HEX | #AE2354 |
|---|---|
| RGB | rgb(174, 35, 84) |
| HSL | hsl(339, 67%, 41%) |
| HSV | hsv(339, 80%, 68%) |
| CMYK | cmyk(0%, 79.9%, 51.7%, 31.8%) |
| CIE-LAB | lab(39.32, 57.26, 6.84) |
| CIE-LCH | lch(39.32, 57.67, 6.81°) |
| OKLab | oklab(49.97% 0.175 0.0179) |
| OKLCH | oklch(49.97% 0.176 5.8) |
| XYZ | xyz(19.6586, 10.8436, 9.4436) |
| Luminance | 0.1084 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Purplish Red
#B0054B
ΔE00 2.50
Raspberry (survey)
#B00149
ΔE00 2.91
Violet Red
#A50055
ΔE00 4.79
Light Burgundy
#A8415B
ΔE00 4.84
Deep Pink
#CB0162
ΔE00 5.40
Berry
#990F4B
ΔE00 5.40
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AE2354 #23AE7D
analogous
#AE2399 #AE2354 #AE3723
triadic
#AE2354 #54AE23 #2354AE
tetradic
#AE2354 #99AE23 #23AE7D #3723AE
square
#AE2354 #99AE23 #23AE7D #3723AE
split-complementary
#AE2354 #23AE37 #2399AE
monochromatic
#480F23 #7B193B #AE2354 #D73770 #E16A94
Accessibility & contrast
On white
6.63
#AE2354 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.17
#AE2354 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AE2354
6.63:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AE2354 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AE2354 | 1.00 | 6.63 | 3.17 | 6.63 |
| #FFFFFF | 6.63 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.17 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.63 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#484B55
Deuteranopia (green-blind)
#6C6651
Tritanopia (blue-blind)
#BE0039
Achromatopsia (no color)
#5D5D5D
Design tokens & code
CSS
--color: #ae2354; /* rgb */ color: rgb(174, 35, 84); /* oklch */ color: oklch(50.0% 0.176 5.8);
Tailwind
colors: {
custom: {
50: '#cc6d83',
500: '#ae2354',
950: '#000000',
},
}SCSS
$custom: #ae2354; $custom-light: #cc6d83; $custom-dark: #000000;
JSON
{
"hex": "#ae2354",
"rgb": {
"r": 174,
"g": 35,
"b": 84
},
"hsl": {
"h": 338.849,
"s": 66.507,
"l": 40.98
},
"oklch": {
"l": 0.4997,
"c": 0.17592,
"h": 5.8
},
"luminance": 0.10841
}Semantic roles & 50–950 ramp
primary
#AE2354
secondary
#66C7A5
accent
#E9AD3E
background
#FDF7F8
surface
#FAEDEF
border
#D3C8CA
text
#15080A
muted
#837B7C