#AD5940#AD5940

#AD5940 is a mid, moderate red. Relative luminance 0.164; OKLCH L 55.9% C 0.116 H 37.4°. Best body text is #FFFFFF at 4.91:1 contrast (WCAG AA passes).

Color values

HEX	#AD5940
RGB	rgb(173, 89, 64)
HSL	hsl(14, 46%, 46%)
HSV	hsv(14, 63%, 68%)
CMYK	cmyk(0%, 48.6%, 63%, 32.2%)
CIE-LAB	lab(47.50, 32.05, 29.85)
CIE-LCH	lch(47.50, 43.80, 42.96°)
OKLab	oklab(55.95% 0.0924 0.0706)
OKLCH	oklch(55.95% 0.116 37.4)
XYZ	xyz(21.7332, 16.4016, 6.8708)
Luminance	0.1640 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD5940 #4094AD

analogous

#AD405E #AD5940 #AD9040

triadic

#AD5940 #40AD59 #5940AD

tetradic

#AD5940 #5EAD40 #4094AD #9040AD

square

#AD5940 #5EAD40 #4094AD #9040AD

split-complementary

#AD5940 #40AD90 #405EAD

monochromatic

#542B1F #80422F #AD5940 #C67B64 #D6A191

Accessibility & contrast

On white

4.91

#AD5940 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.28

#AD5940 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD5940

4.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD5940	#FFFFFF	#000000	##FFFFFF
##AD5940	1.00	4.91	4.28	4.91
#FFFFFF	4.91	1.00	21.00	1.00
#000000	4.28	21.00	1.00	21.00
##FFFFFF	4.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#6F653E

Deuteranopia (green-blind)

#83783F

Tritanopia (blue-blind)

#BD4A53

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #ad5940;
/* rgb */ color: rgb(173, 89, 64);
/* oklch */ color: oklch(55.9% 0.116 37.4);

Tailwind

colors: {
  custom: {
    50: '#ca8975',
    500: '#ad5940',
    950: '#000000',
  },
}

SCSS

$custom: #ad5940;
$custom-light: #ca8975;
$custom-dark: #000000;

JSON

{
  "hex": "#ad5940",
  "rgb": {
    "r": 173,
    "g": 89,
    "b": 64
  },
  "hsl": {
    "h": 13.761,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.55947,
    "c": 0.11631,
    "h": 37.4
  },
  "luminance": 0.16399
}

Semantic roles & 50–950 ramp

primary

#AD5940

secondary

#87B4C2

accent

#B7D652

background

#FDF8F7

surface

#FAF0ED

border

#D3CBC8

text

#140C08

muted

#837D7B

Preview Lab

Preview with #AD5940

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →