#AD5940#AD5940
#AD5940 is a mid, moderate red. Relative luminance 0.164; OKLCH L 55.9% C 0.116 H 37.4°. Best body text is #FFFFFF at 4.91:1 contrast (WCAG AA passes).
Color values
| HEX | #AD5940 |
|---|---|
| RGB | rgb(173, 89, 64) |
| HSL | hsl(14, 46%, 46%) |
| HSV | hsv(14, 63%, 68%) |
| CMYK | cmyk(0%, 48.6%, 63%, 32.2%) |
| CIE-LAB | lab(47.50, 32.05, 29.85) |
| CIE-LCH | lch(47.50, 43.80, 42.96°) |
| OKLab | oklab(55.95% 0.0924 0.0706) |
| OKLCH | oklch(55.95% 0.116 37.4) |
| XYZ | xyz(21.7332, 16.4016, 6.8708) |
| Luminance | 0.1640 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Sienna
#A0522D
ΔE00 5.47
Clay
#B66A50
ΔE00 5.60
Adobe
#BD6C48
ΔE00 7.42
Earth
#A2653E
ΔE00 7.61
Terra Cotta
#C9643B
ΔE00 7.83
Terracotta (survey)
#CA6641
ΔE00 7.84
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD5940 #4094AD
analogous
#AD405E #AD5940 #AD9040
triadic
#AD5940 #40AD59 #5940AD
tetradic
#AD5940 #5EAD40 #4094AD #9040AD
square
#AD5940 #5EAD40 #4094AD #9040AD
split-complementary
#AD5940 #40AD90 #405EAD
monochromatic
#542B1F #80422F #AD5940 #C67B64 #D6A191
Accessibility & contrast
On white
4.91
#AD5940 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.28
#AD5940 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD5940
4.91:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD5940 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD5940 | 1.00 | 4.91 | 4.28 | 4.91 |
| #FFFFFF | 4.91 | 1.00 | 21.00 | 1.00 |
| #000000 | 4.28 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 4.91 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#6F653E
Deuteranopia (green-blind)
#83783F
Tritanopia (blue-blind)
#BD4A53
Achromatopsia (no color)
#717171
Design tokens & code
CSS
--color: #ad5940; /* rgb */ color: rgb(173, 89, 64); /* oklch */ color: oklch(55.9% 0.116 37.4);
Tailwind
colors: {
custom: {
50: '#ca8975',
500: '#ad5940',
950: '#000000',
},
}SCSS
$custom: #ad5940; $custom-light: #ca8975; $custom-dark: #000000;
JSON
{
"hex": "#ad5940",
"rgb": {
"r": 173,
"g": 89,
"b": 64
},
"hsl": {
"h": 13.761,
"s": 45.992,
"l": 46.471
},
"oklch": {
"l": 0.55947,
"c": 0.11631,
"h": 37.4
},
"luminance": 0.16399
}Semantic roles & 50–950 ramp
primary
#AD5940
secondary
#87B4C2
accent
#B7D652
background
#FDF8F7
surface
#FAF0ED
border
#D3CBC8
text
#140C08
muted
#837D7B