#9040AD#9040AD

#9040AD is a mid, vivid purple. Relative luminance 0.126; OKLCH L 52.3% C 0.177 H 316.0°. Best body text is #FFFFFF at 5.96:1 contrast (WCAG AA passes).

Color values

HEX	#9040AD
RGB	rgb(144, 64, 173)
HSL	hsl(284, 46%, 46%)
HSV	hsv(284, 63%, 68%)
CMYK	cmyk(16.8%, 63%, 0%, 32.2%)
CIE-LAB	lab(42.18, 50.92, -43.96)
CIE-LCH	lch(42.18, 67.27, 319.20°)
OKLab	oklab(52.34% 0.1274 -0.1232)
OKLCH	oklch(52.34% 0.177 316)
XYZ	xyz(20.8767, 12.6140, 40.8621)
Luminance	0.1261 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9040AD #5DAD40

analogous

#5A40AD #9040AD #AD4094

triadic

#9040AD #AD9040 #40AD90

tetradic

#9040AD #AD5A40 #5DAD40 #4094AD

square

#9040AD #AD5A40 #5DAD40 #4094AD

split-complementary

#9040AD #94AD40 #40AD5A

monochromatic

#461F54 #6B2F80 #9040AD #AC64C6 #C491D6

Accessibility & contrast

On white

5.96

#9040AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.52

#9040AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9040AD

5.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9040AD	#FFFFFF	#000000	##FFFFFF
##9040AD	1.00	5.96	3.52	5.96
#FFFFFF	5.96	1.00	21.00	1.00
#000000	3.52	21.00	1.00	21.00
##FFFFFF	5.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1B5FB0

Deuteranopia (green-blind)

#4066AA

Tritanopia (blue-blind)

#8E5371

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #9040ad;
/* rgb */ color: rgb(144, 64, 173);
/* oklch */ color: oklch(52.3% 0.177 316.0);

Tailwind

colors: {
  custom: {
    50: '#b47ac6',
    500: '#9040ad',
    950: '#000000',
  },
}

SCSS

$custom: #9040ad;
$custom-light: #b47ac6;
$custom-dark: #000000;

JSON

{
  "hex": "#9040ad",
  "rgb": {
    "r": 144,
    "g": 64,
    "b": 173
  },
  "hsl": {
    "h": 284.037,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.52344,
    "c": 0.17721,
    "h": 316
  },
  "luminance": 0.12613
}

Semantic roles & 50–950 ramp

primary

#9040AD

secondary

#97C287

accent

#D65275

background

#FBF7FC

surface

#F6EEF8

border

#D0C9D1

text

#110913

muted

#807B82

Preview Lab

Preview with #9040AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →