#AD4D47#AD4D47

#AD4D47 is a mid, vivid red. Relative luminance 0.146; OKLCH L 54.2% C 0.127 H 25.8°. Best body text is #FFFFFF at 5.34:1 contrast (WCAG AA passes).

Color values

HEX	#AD4D47
RGB	rgb(173, 77, 71)
HSL	hsl(4, 42%, 48%)
HSV	hsv(4, 59%, 68%)
CMYK	cmyk(0%, 55.5%, 59%, 32.2%)
CIE-LAB	lab(45.15, 38.82, 22.80)
CIE-LCH	lch(45.15, 45.02, 30.42°)
OKLab	oklab(54.2% 0.1146 0.0554)
OKLCH	oklch(54.2% 0.127 25.8)
XYZ	xyz(21.0266, 14.6495, 7.6804)
Luminance	0.1465 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4D47 #47A7AD

analogous

#AD4774 #AD4D47 #AD8047

triadic

#AD4D47 #47AD4D #4D47AD

tetradic

#AD4D47 #74AD47 #47A7AD #8047AD

square

#AD4D47 #74AD47 #47A7AD #8047AD

split-complementary

#AD4D47 #47AD80 #4774AD

monochromatic

#562623 #823A35 #AD4D47 #C3736E #D59D99

Accessibility & contrast

On white

5.34

#AD4D47 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.93

#AD4D47 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4D47

5.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4D47	#FFFFFF	#000000	##FFFFFF
##AD4D47	1.00	5.34	3.93	5.34
#FFFFFF	5.34	1.00	21.00	1.00
#000000	3.93	21.00	1.00	21.00
##FFFFFF	5.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#655E46

Deuteranopia (green-blind)

#7C7345

Tritanopia (blue-blind)

#BD3C4C

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #ad4d47;
/* rgb */ color: rgb(173, 77, 71);
/* oklch */ color: oklch(54.2% 0.127 25.8);

Tailwind

colors: {
  custom: {
    50: '#cb827a',
    500: '#ad4d47',
    950: '#000000',
  },
}

SCSS

$custom: #ad4d47;
$custom-light: #cb827a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4d47",
  "rgb": {
    "r": 173,
    "g": 77,
    "b": 71
  },
  "hsl": {
    "h": 3.529,
    "s": 41.803,
    "l": 47.843
  },
  "oklch": {
    "l": 0.542,
    "c": 0.12726,
    "h": 25.8
  },
  "luminance": 0.14647
}

Semantic roles & 50–950 ramp

primary

#AD4D47

secondary

#8EBEC1

accent

#CAD256

background

#FDF8F7

surface

#FAEFED

border

#D3CAC8

text

#140B09

muted

#837C7B

Preview Lab

Preview with #AD4D47

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →