#AD4774#AD4774

#AD4774 is a mid, vivid pink. Relative luminance 0.147; OKLCH L 54.6% C 0.142 H 355.3°. Best body text is #FFFFFF at 5.34:1 contrast (WCAG AA passes).

Color values

HEX#AD4774
RGBrgb(173, 71, 116)
HSLhsl(334, 42%, 48%)
HSVhsv(334, 59%, 68%)
CMYKcmyk(0%, 59%, 32.9%, 32.2%)
CIE-LABlab(45.16, 46.34, -4.64)
CIE-LCHlch(45.16, 46.57, 354.28°)
OKLaboklab(54.57% 0.1411 -0.0116)
OKLCHoklch(54.57% 0.142 355.3)
XYZxyz(22.6403, 14.6540, 18.1558)
Luminance0.1465 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD4774 #47AD80
analogous
#AD47A7 #AD4774 #AD4D47
triadic
#AD4774 #74AD47 #4774AD
tetradic
#AD4774 #A7AD47 #47AD80 #4D47AD
square
#AD4774 #A7AD47 #47AD80 #4D47AD
split-complementary
#AD4774 #47AD4D #47A7AD
monochromatic
#56233A #823557 #AD4774 #C36E94 #D599B4

Accessibility & contrast

On white

5.34
#AD4774 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.93
#AD4774 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4774
5.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD4774#FFFFFF#000000##FFFFFF
##AD47741.005.343.935.34
#FFFFFF5.341.0021.001.00
#0000003.9321.001.0021.00
##FFFFFF5.341.0021.001.00

Color blindness preview

Protanopia (red-blind)
#575F75
Deuteranopia (green-blind)
#727272
Tritanopia (blue-blind)
#BA4058
Achromatopsia (no color)
#6B6B6B

Design tokens & code

CSS
--color: #ad4774;
/* rgb */ color: rgb(173, 71, 116);
/* oklch */ color: oklch(54.6% 0.142 355.3);
Tailwind
colors: {
  custom: {
    50: '#c97f9c',
    500: '#ad4774',
    950: '#000000',
  },
}
SCSS
$custom: #ad4774;
$custom-light: #c97f9c;
$custom-dark: #000000;
JSON
{
  "hex": "#ad4774",
  "rgb": {
    "r": 173,
    "g": 71,
    "b": 116
  },
  "hsl": {
    "h": 333.529,
    "s": 41.803,
    "l": 47.843
  },
  "oklch": {
    "l": 0.54571,
    "c": 0.14155,
    "h": 355.3
  },
  "luminance": 0.14652
}

Semantic roles & 50–950 ramp

primary
#AD4774
secondary
#8EC1AB
accent
#D29B56
background
#FCF8F9
surface
#F9EFF2
border
#D2CACC
text
#140A0E
muted
#827C7E

Preview Lab

Preview with #AD4774

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD4774 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva