#AD4774#AD4774

#AD4774 is a mid, vivid pink. Relative luminance 0.147; OKLCH L 54.6% C 0.142 H 355.3°. Best body text is #FFFFFF at 5.34:1 contrast (WCAG AA passes).

Color values

HEX	#AD4774
RGB	rgb(173, 71, 116)
HSL	hsl(334, 42%, 48%)
HSV	hsv(334, 59%, 68%)
CMYK	cmyk(0%, 59%, 32.9%, 32.2%)
CIE-LAB	lab(45.16, 46.34, -4.64)
CIE-LCH	lch(45.16, 46.57, 354.28°)
OKLab	oklab(54.57% 0.1411 -0.0116)
OKLCH	oklch(54.57% 0.142 355.3)
XYZ	xyz(22.6403, 14.6540, 18.1558)
Luminance	0.1465 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4774 #47AD80

analogous

#AD47A7 #AD4774 #AD4D47

triadic

#AD4774 #74AD47 #4774AD

tetradic

#AD4774 #A7AD47 #47AD80 #4D47AD

square

#AD4774 #A7AD47 #47AD80 #4D47AD

split-complementary

#AD4774 #47AD4D #47A7AD

monochromatic

#56233A #823557 #AD4774 #C36E94 #D599B4

Accessibility & contrast

On white

5.34

#AD4774 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.93

#AD4774 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4774

5.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4774	#FFFFFF	#000000	##FFFFFF
##AD4774	1.00	5.34	3.93	5.34
#FFFFFF	5.34	1.00	21.00	1.00
#000000	3.93	21.00	1.00	21.00
##FFFFFF	5.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#575F75

Deuteranopia (green-blind)

#727272

Tritanopia (blue-blind)

#BA4058

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #ad4774;
/* rgb */ color: rgb(173, 71, 116);
/* oklch */ color: oklch(54.6% 0.142 355.3);

Tailwind

colors: {
  custom: {
    50: '#c97f9c',
    500: '#ad4774',
    950: '#000000',
  },
}

SCSS

$custom: #ad4774;
$custom-light: #c97f9c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4774",
  "rgb": {
    "r": 173,
    "g": 71,
    "b": 116
  },
  "hsl": {
    "h": 333.529,
    "s": 41.803,
    "l": 47.843
  },
  "oklch": {
    "l": 0.54571,
    "c": 0.14155,
    "h": 355.3
  },
  "luminance": 0.14652
}

Semantic roles & 50–950 ramp

primary

#AD4774

secondary

#8EC1AB

accent

#D29B56

background

#FCF8F9

surface

#F9EFF2

border

#D2CACC

text

#140A0E

muted

#827C7E

Preview Lab

Preview with #AD4774

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →