#AD4D32#AD4D32

#AD4D32 is a mid, vivid red. Relative luminance 0.144; OKLCH L 53.9% C 0.133 H 36.5°. Best body text is #FFFFFF at 5.41:1 contrast (WCAG AA passes).

Color values

HEX	#AD4D32
RGB	rgb(173, 77, 50)
HSL	hsl(13, 55%, 44%)
HSV	hsv(13, 71%, 68%)
CMYK	cmyk(0%, 55.5%, 71.1%, 32.2%)
CIE-LAB	lab(44.84, 37.46, 34.62)
CIE-LCH	lch(44.84, 51.00, 42.74°)
OKLab	oklab(53.86% 0.1065 0.079)
OKLCH	oklch(53.86% 0.133 36.5)
XYZ	xyz(20.4652, 14.4249, 4.7236)
Luminance	0.1442 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4D32 #3292AD

analogous

#AD3254 #AD4D32 #AD8A32

triadic

#AD4D32 #32AD4D #4D32AD

tetradic

#AD4D32 #54AD32 #3292AD #8A32AD

square

#AD4D32 #54AD32 #3292AD #8A32AD

split-complementary

#AD4D32 #32AD8A #3254AD

monochromatic

#4E2317 #7E3824 #AD4D32 #CC6B50 #DA937F

Accessibility & contrast

On white

5.41

#AD4D32 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.88

#AD4D32 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4D32

5.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4D32	#FFFFFF	#000000	##FFFFFF
##AD4D32	1.00	5.41	3.88	5.41
#FFFFFF	5.41	1.00	21.00	1.00
#000000	3.88	21.00	1.00	21.00
##FFFFFF	5.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#675D2F

Deuteranopia (green-blind)

#7E7230

Tritanopia (blue-blind)

#BE3947

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad4d32;
/* rgb */ color: rgb(173, 77, 50);
/* oklch */ color: oklch(53.9% 0.133 36.5);

Tailwind

colors: {
  custom: {
    50: '#cc816b',
    500: '#ad4d32',
    950: '#000000',
  },
}

SCSS

$custom: #ad4d32;
$custom-light: #cc816b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4d32",
  "rgb": {
    "r": 173,
    "g": 77,
    "b": 50
  },
  "hsl": {
    "h": 13.171,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.5386,
    "c": 0.13261,
    "h": 36.5
  },
  "luminance": 0.14422
}

Semantic roles & 50–950 ramp

primary

#AD4D32

secondary

#78B3C3

accent

#BEDE49

background

#FDF8F6

surface

#FAEFEB

border

#D3CAC6

text

#150A06

muted

#837C7A

Preview Lab

Preview with #AD4D32

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →