#AD4C2C#AD4C2C
#AD4C2C is a mid, vivid red. Relative luminance 0.142; OKLCH L 53.6% C 0.135 H 38.4°. Best body text is #FFFFFF at 5.46:1 contrast (WCAG AA passes).
Color values
| HEX | #AD4C2C |
|---|---|
| RGB | rgb(173, 76, 44) |
| HSL | hsl(15, 59%, 43%) |
| HSV | hsv(15, 75%, 68%) |
| CMYK | cmyk(0%, 56.1%, 74.6%, 32.2%) |
| CIE-LAB | lab(44.57, 37.67, 37.60) |
| CIE-LCH | lch(44.57, 53.22, 44.95°) |
| OKLab | oklab(53.64% 0.1061 0.0842) |
| OKLCH | oklch(53.64% 0.135 38.4) |
| XYZ | xyz(20.2747, 14.2376, 4.0629) |
| Luminance | 0.1424 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Sienna
#A0522D
ΔE00 3.98
Rust
#B7410E
ΔE00 4.64
Rust (survey)
#A83C09
ΔE00 5.53
Rusty Red
#AF2F0D
ΔE00 6.13
Burnt Umber
#A0450E
ΔE00 6.42
Burnt Sienna
#B04E0F
ΔE00 6.54
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD4C2C #2C8DAD
analogous
#AD2C4C #AD4C2C #AD8D2C
triadic
#AD4C2C #2CAD4C #4C2CAD
tetradic
#AD4C2C #4CAD2C #2C8DAD #8D2CAD
square
#AD4C2C #4CAD2C #2C8DAD #8D2CAD
split-complementary
#AD4C2C #2CAD8D #2C4CAD
monochromatic
#4B2113 #7C3720 #AD4C2C #D06846 #DC9077
Accessibility & contrast
On white
5.46
#AD4C2C on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.85
#AD4C2C on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD4C2C
5.46:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD4C2C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD4C2C | 1.00 | 5.46 | 3.85 | 5.46 |
| #FFFFFF | 5.46 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.85 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.46 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#675C28
Deuteranopia (green-blind)
#7E7229
Tritanopia (blue-blind)
#BE3745
Achromatopsia (no color)
#696969
Design tokens & code
CSS
--color: #ad4c2c; /* rgb */ color: rgb(173, 76, 44); /* oklch */ color: oklch(53.6% 0.135 38.4);
Tailwind
colors: {
custom: {
50: '#cc8167',
500: '#ad4c2c',
950: '#000000',
},
}SCSS
$custom: #ad4c2c; $custom-light: #cc8167; $custom-dark: #000000;
JSON
{
"hex": "#ad4c2c",
"rgb": {
"r": 173,
"g": 76,
"b": 44
},
"hsl": {
"h": 14.884,
"s": 59.447,
"l": 42.549
},
"oklch": {
"l": 0.53638,
"c": 0.13539,
"h": 38.4
},
"luminance": 0.14235
}Semantic roles & 50–950 ramp
primary
#AD4C2C
secondary
#71AFC4
accent
#BCE345
background
#FDF8F6
surface
#FAEFEB
border
#D3CAC6
text
#150A06
muted
#837C7A