#AD49BB#AD49BB

#AD49BB is a mid, vivid purple. Relative luminance 0.172; OKLCH L 58.1% C 0.191 H 322.6°. Best body text is #FFFFFF at 4.72:1 contrast (WCAG AA passes).

Color values

HEX	#AD49BB
RGB	rgb(173, 73, 187)
HSL	hsl(293, 46%, 51%)
HSV	hsv(293, 61%, 73%)
CMYK	cmyk(7.5%, 61%, 0%, 26.7%)
CIE-LAB	lab(48.56, 56.72, -41.77)
CIE-LCH	lch(48.56, 70.44, 323.63°)
OKLab	oklab(58.07% 0.1518 -0.1161)
OKLCH	oklch(58.07% 0.191 322.6)
XYZ	xyz(28.5849, 17.2387, 48.8258)
Luminance	0.1724 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD49BB #57BB49

analogous

#7449BB #AD49BB #BB4990

triadic

#AD49BB #BBAD49 #49BBAD

tetradic

#AD49BB #BB7449 #57BB49 #4990BB

square

#AD49BB #BB7449 #57BB49 #4990BB

split-complementary

#AD49BB #90BB49 #49BB74

monochromatic

#5C2564 #863691 #AD49BB #C176CC #D5A2DC

Accessibility & contrast

On white

4.72

#AD49BB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.45

#AD49BB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD49BB

4.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD49BB	#FFFFFF	#000000	##FFFFFF
##AD49BB	1.00	4.72	4.45	4.72
#FFFFFF	4.72	1.00	21.00	1.00
#000000	4.45	21.00	1.00	21.00
##FFFFFF	4.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#326CBE

Deuteranopia (green-blind)

#5877B8

Tritanopia (blue-blind)

#AF5A7B

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #ad49bb;
/* rgb */ color: rgb(173, 73, 187);
/* oklch */ color: oklch(58.1% 0.191 322.6);

Tailwind

colors: {
  custom: {
    50: '#c882d0',
    500: '#ad49bb',
    950: '#000000',
  },
}

SCSS

$custom: #ad49bb;
$custom-light: #c882d0;
$custom-dark: #000000;

JSON

{
  "hex": "#ad49bb",
  "rgb": {
    "r": 173,
    "g": 73,
    "b": 187
  },
  "hsl": {
    "h": 292.632,
    "s": 45.6,
    "l": 50.98
  },
  "oklch": {
    "l": 0.58073,
    "c": 0.19109,
    "h": 322.6
  },
  "luminance": 0.17237
}

Semantic roles & 50–950 ramp

primary

#AD49BB

secondary

#9DC997

accent

#D55363

background

#FCF8FC

surface

#F9EFF9

border

#D2CAD2

text

#130B14

muted

#827C82

Preview Lab

Preview with #AD49BB

Body copy rendered with the generated semantic roles for this colour.

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