#AD4944#AD4944

#AD4944 is a mid, vivid red. Relative luminance 0.141; OKLCH L 53.6% C 0.132 H 25.4°. Best body text is #FFFFFF at 5.51:1 contrast (WCAG AA passes).

Color values

HEX	#AD4944
RGB	rgb(173, 73, 68)
HSL	hsl(3, 44%, 47%)
HSV	hsv(3, 61%, 68%)
CMYK	cmyk(0%, 57.8%, 60.7%, 32.2%)
CIE-LAB	lab(44.33, 40.59, 23.54)
CIE-LCH	lch(44.33, 46.92, 30.11°)
OKLab	oklab(53.56% 0.1196 0.0568)
OKLCH	oklch(53.56% 0.132 25.4)
XYZ	xyz(20.6613, 14.0693, 7.0953)
Luminance	0.1407 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4944 #44A8AD

analogous

#AD4474 #AD4944 #AD7D44

triadic

#AD4944 #44AD49 #4944AD

tetradic

#AD4944 #74AD44 #44A8AD #7D44AD

square

#AD4944 #74AD44 #44A8AD #7D44AD

split-complementary

#AD4944 #44AD7D #4474AD

monochromatic

#552421 #813633 #AD4944 #C46E6A #D69996

Accessibility & contrast

On white

5.51

#AD4944 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.81

#AD4944 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4944

5.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4944	#FFFFFF	#000000	##FFFFFF
##AD4944	1.00	5.51	3.81	5.51
#FFFFFF	5.51	1.00	21.00	1.00
#000000	3.81	21.00	1.00	21.00
##FFFFFF	5.51	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#625C43

Deuteranopia (green-blind)

#7B7142

Tritanopia (blue-blind)

#BD3748

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad4944;
/* rgb */ color: rgb(173, 73, 68);
/* oklch */ color: oklch(53.6% 0.132 25.4);

Tailwind

colors: {
  custom: {
    50: '#cb7f78',
    500: '#ad4944',
    950: '#000000',
  },
}

SCSS

$custom: #ad4944;
$custom-light: #cb7f78;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4944",
  "rgb": {
    "r": 173,
    "g": 73,
    "b": 68
  },
  "hsl": {
    "h": 2.857,
    "s": 43.568,
    "l": 47.255
  },
  "oklch": {
    "l": 0.53564,
    "c": 0.13241,
    "h": 25.4
  },
  "luminance": 0.14067
}

Semantic roles & 50–950 ramp

primary

#AD4944

secondary

#8BBFC1

accent

#CDD354

background

#FDF7F7

surface

#FAEEED

border

#D3C9C8

text

#140A08

muted

#837C7B

Preview Lab

Preview with #AD4944

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →