#AD4929#AD4929

#AD4929 is a mid, vivid red. Relative luminance 0.138; OKLCH L 53.2% C 0.139 H 37.9°. Best body text is #FFFFFF at 5.58:1 contrast (WCAG AA passes).

Color values

HEX	#AD4929
RGB	rgb(173, 73, 41)
HSL	hsl(15, 62%, 42%)
HSV	hsv(15, 76%, 68%)
CMYK	cmyk(0%, 57.8%, 76.3%, 32.2%)
CIE-LAB	lab(43.96, 39.03, 38.55)
CIE-LCH	lch(43.96, 54.86, 44.65°)
OKLab	oklab(53.16% 0.1097 0.0855)
OKLCH	oklch(53.16% 0.139 37.9)
XYZ	xyz(20.0184, 13.8121, 3.7093)
Luminance	0.1381 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4929 #298DAD

analogous

#AD294B #AD4929 #AD8B29

triadic

#AD4929 #29AD49 #4929AD

tetradic

#AD4929 #4BAD29 #298DAD #8B29AD

square

#AD4929 #4BAD29 #298DAD #8B29AD

split-complementary

#AD4929 #29AD8B #294BAD

monochromatic

#4A1F12 #7C341D #AD4929 #D26441 #DE8D73

Accessibility & contrast

On white

5.58

#AD4929 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.76

#AD4929 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4929

5.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4929	#FFFFFF	#000000	##FFFFFF
##AD4929	1.00	5.58	3.76	5.58
#FFFFFF	5.58	1.00	21.00	1.00
#000000	3.76	21.00	1.00	21.00
##FFFFFF	5.58	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#655A25

Deuteranopia (green-blind)

#7D7026

Tritanopia (blue-blind)

#BE3342

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad4929;
/* rgb */ color: rgb(173, 73, 41);
/* oklch */ color: oklch(53.2% 0.139 37.9);

Tailwind

colors: {
  custom: {
    50: '#cd7f64',
    500: '#ad4929',
    950: '#000000',
  },
}

SCSS

$custom: #ad4929;
$custom-light: #cd7f64;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4929",
  "rgb": {
    "r": 173,
    "g": 73,
    "b": 41
  },
  "hsl": {
    "h": 14.545,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.53165,
    "c": 0.13907,
    "h": 37.9
  },
  "luminance": 0.13809
}

Semantic roles & 50–950 ramp

primary

#AD4929

secondary

#6DB0C5

accent

#BEE543

background

#FDF7F6

surface

#FBEEEB

border

#D4C9C6

text

#150A05

muted

#837C7A

Preview Lab

Preview with #AD4929

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →