#AD294B#AD294B

#AD294B is a mid, vivid pink. Relative luminance 0.110; OKLCH L 50.0% C 0.168 H 11.1°. Best body text is #FFFFFF at 6.57:1 contrast (WCAG AA passes).

Color values

HEX	#AD294B
RGB	rgb(173, 41, 75)
HSL	hsl(345, 62%, 42%)
HSV	hsv(345, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 56.6%, 32.2%)
CIE-LAB	lab(39.55, 54.44, 12.86)
CIE-LCH	lch(39.55, 55.94, 13.29°)
OKLab	oklab(50.03% 0.1648 0.0323)
OKLCH	oklch(50.03% 0.168 11.1)
XYZ	xyz(19.2984, 10.9809, 7.7586)
Luminance	0.1098 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD294B #29AD8B

analogous

#AD298D #AD294B #AD4929

triadic

#AD294B #4BAD29 #294BAD

tetradic

#AD294B #8DAD29 #29AD8B #4929AD

square

#AD294B #8DAD29 #29AD8B #4929AD

split-complementary

#AD294B #29AD49 #298DAD

monochromatic

#4A1220 #7C1D36 #AD294B #D24166 #DE738E

Accessibility & contrast

On white

6.57

#AD294B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.20

#AD294B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD294B

6.57:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD294B	#FFFFFF	#000000	##FFFFFF
##AD294B	1.00	6.57	3.20	6.57
#FFFFFF	6.57	1.00	21.00	1.00
#000000	3.20	21.00	1.00	21.00
##FFFFFF	6.57	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C4C4C

Deuteranopia (green-blind)

#6E6748

Tritanopia (blue-blind)

#BD0037

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad294b;
/* rgb */ color: rgb(173, 41, 75);
/* oklch */ color: oklch(50.0% 0.168 11.1);

Tailwind

colors: {
  custom: {
    50: '#cc6f7d',
    500: '#ad294b',
    950: '#000000',
  },
}

SCSS

$custom: #ad294b;
$custom-light: #cc6f7d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad294b",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 75
  },
  "hsl": {
    "h": 344.545,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.50034,
    "c": 0.16796,
    "h": 11.1
  },
  "luminance": 0.10978
}

Semantic roles & 50–950 ramp

primary

#AD294B

secondary

#6DC5AE

accent

#E5BB43

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD294B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →