#AD4829#AD4829
#AD4829 is a mid, vivid red. Relative luminance 0.137; OKLCH L 53.0% C 0.140 H 37.4°. Best body text is #FFFFFF at 5.62:1 contrast (WCAG AA passes).
Color values
| HEX | #AD4829 |
|---|---|
| RGB | rgb(173, 72, 41) |
| HSL | hsl(14, 62%, 42%) |
| HSV | hsv(14, 76%, 68%) |
| CMYK | cmyk(0%, 58.4%, 76.3%, 32.2%) |
| CIE-LAB | lab(43.77, 39.52, 38.35) |
| CIE-LCH | lch(43.77, 55.07, 44.14°) |
| OKLab | oklab(53.02% 0.1112 0.0851) |
| OKLCH | oklch(53.02% 0.14 37.4) |
| XYZ | xyz(19.9532, 13.6817, 3.6875) |
| Luminance | 0.1368 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rust
#B7410E
ΔE00 4.47
Sienna
#A0522D
ΔE00 4.64
Rust (survey)
#A83C09
ΔE00 5.08
Rusty Red
#AF2F0D
ΔE00 5.18
Brick
#A03623
ΔE00 5.74
Brownish Red
#9E3623
ΔE00 5.97
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD4829 #298EAD
analogous
#AD294C #AD4829 #AD8A29
triadic
#AD4829 #29AD48 #4829AD
tetradic
#AD4829 #4CAD29 #298EAD #8A29AD
square
#AD4829 #4CAD29 #298EAD #8A29AD
split-complementary
#AD4829 #29AD8A #294CAD
monochromatic
#4A1F12 #7C331D #AD4829 #D26341 #DE8C73
Accessibility & contrast
On white
5.62
#AD4829 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.74
#AD4829 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD4829
5.62:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD4829 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD4829 | 1.00 | 5.62 | 3.74 | 5.62 |
| #FFFFFF | 5.62 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.74 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.62 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#645925
Deuteranopia (green-blind)
#7D7026
Tritanopia (blue-blind)
#BE3141
Achromatopsia (no color)
#676767
Design tokens & code
CSS
--color: #ad4829; /* rgb */ color: rgb(173, 72, 41); /* oklch */ color: oklch(53.0% 0.140 37.4);
Tailwind
colors: {
custom: {
50: '#cd7e64',
500: '#ad4829',
950: '#000000',
},
}SCSS
$custom: #ad4829; $custom-light: #cd7e64; $custom-dark: #000000;
JSON
{
"hex": "#ad4829",
"rgb": {
"r": 173,
"g": 72,
"b": 41
},
"hsl": {
"h": 14.091,
"s": 61.682,
"l": 41.961
},
"oklch": {
"l": 0.53022,
"c": 0.14001,
"h": 37.4
},
"luminance": 0.13679
}Semantic roles & 50–950 ramp
primary
#AD4829
secondary
#6DB0C5
accent
#BFE543
background
#FDF7F6
surface
#FBEEEB
border
#D4C9C6
text
#150A05
muted
#837C7A