#AD294C#AD294C
#AD294C is a mid, vivid pink. Relative luminance 0.110; OKLCH L 50.1% C 0.168 H 10.6°. Best body text is #FFFFFF at 6.57:1 contrast (WCAG AA passes).
Color values
| HEX | #AD294C |
|---|---|
| RGB | rgb(173, 41, 76) |
| HSL | hsl(344, 62%, 42%) |
| HSV | hsv(344, 76%, 68%) |
| CMYK | cmyk(0%, 76.3%, 56.1%, 32.2%) |
| CIE-LAB | lab(39.57, 54.52, 12.25) |
| CIE-LCH | lch(39.57, 55.88, 12.67°) |
| OKLab | oklab(50.06% 0.1652 0.0309) |
| OKLCH | oklch(50.06% 0.168 10.6) |
| XYZ | xyz(19.3329, 10.9947, 7.9403) |
| Luminance | 0.1099 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Raspberry (survey)
#B00149
ΔE00 3.19
Purplish Red
#B0054B
ΔE00 3.21
Light Burgundy
#A8415B
ΔE00 4.60
Rouge
#AB1239
ΔE00 4.64
Rose Red
#BE013C
ΔE00 5.41
Ruby
#CA0147
ΔE00 5.56
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD294C #29AD8A
analogous
#AD298E #AD294C #AD4829
triadic
#AD294C #4CAD29 #294CAD
tetradic
#AD294C #8EAD29 #29AD8A #4829AD
square
#AD294C #8EAD29 #29AD8A #4829AD
split-complementary
#AD294C #29AD48 #298EAD
monochromatic
#4A1221 #7C1D36 #AD294C #D24168 #DE738F
Accessibility & contrast
On white
6.57
#AD294C on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.20
#AD294C on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD294C
6.57:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD294C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD294C | 1.00 | 6.57 | 3.20 | 6.57 |
| #FFFFFF | 6.57 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.20 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.57 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4C4C4D
Deuteranopia (green-blind)
#6E6749
Tritanopia (blue-blind)
#BD0038
Achromatopsia (no color)
#5D5D5D
Design tokens & code
CSS
--color: #ad294c; /* rgb */ color: rgb(173, 41, 76); /* oklch */ color: oklch(50.1% 0.168 10.6);
Tailwind
colors: {
custom: {
50: '#cc6f7d',
500: '#ad294c',
950: '#000000',
},
}SCSS
$custom: #ad294c; $custom-light: #cc6f7d; $custom-dark: #000000;
JSON
{
"hex": "#ad294c",
"rgb": {
"r": 173,
"g": 41,
"b": 76
},
"hsl": {
"h": 344.091,
"s": 61.682,
"l": 41.961
},
"oklch": {
"l": 0.50059,
"c": 0.16808,
"h": 10.6
},
"luminance": 0.10992
}Semantic roles & 50–950 ramp
primary
#AD294C
secondary
#6DC5AE
accent
#E5BA43
background
#FDF7F7
surface
#FAEDEE
border
#D3C8C9
text
#150809
muted
#837B7B