#AD4627#AD4627

#AD4627 is a mid, vivid red. Relative luminance 0.134; OKLCH L 52.7% C 0.142 H 37.1°. Best body text is #FFFFFF at 5.70:1 contrast (WCAG AA passes).

Color values

HEX	#AD4627
RGB	rgb(173, 70, 39)
HSL	hsl(14, 63%, 42%)
HSV	hsv(14, 77%, 68%)
CMYK	cmyk(0%, 59.5%, 77.5%, 32.2%)
CIE-LAB	lab(43.38, 40.41, 38.99)
CIE-LCH	lch(43.38, 56.16, 43.98°)
OKLab	oklab(52.72% 0.1136 0.0859)
OKLCH	oklch(52.72% 0.142 37.1)
XYZ	xyz(19.7920, 13.4137, 3.4660)
Luminance	0.1341 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4627 #278EAD

analogous

#AD274B #AD4627 #AD8927

triadic

#AD4627 #27AD46 #4627AD

tetradic

#AD4627 #4BAD27 #278EAD #8927AD

square

#AD4627 #4BAD27 #278EAD #8927AD

split-complementary

#AD4627 #27AD89 #274BAD

monochromatic

#491E10 #7B321C #AD4627 #D3603E #DF8970

Accessibility & contrast

On white

5.70

#AD4627 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.68

#AD4627 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4627

5.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4627	#FFFFFF	#000000	##FFFFFF
##AD4627	1.00	5.70	3.68	5.70
#FFFFFF	5.70	1.00	21.00	1.00
#000000	3.68	21.00	1.00	21.00
##FFFFFF	5.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#635823

Deuteranopia (green-blind)

#7C6F24

Tritanopia (blue-blind)

#BE2E40

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad4627;
/* rgb */ color: rgb(173, 70, 39);
/* oklch */ color: oklch(52.7% 0.142 37.1);

Tailwind

colors: {
  custom: {
    50: '#cd7d63',
    500: '#ad4627',
    950: '#000000',
  },
}

SCSS

$custom: #ad4627;
$custom-light: #cd7d63;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4627",
  "rgb": {
    "r": 173,
    "g": 70,
    "b": 39
  },
  "hsl": {
    "h": 13.881,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.52718,
    "c": 0.14242,
    "h": 37.1
  },
  "luminance": 0.13411
}

Semantic roles & 50–950 ramp

primary

#AD4627

secondary

#6AB0C6

accent

#C0E642

background

#FDF7F6

surface

#FBEEEB

border

#D4C9C6

text

#150A05

muted

#837C7A

Preview Lab

Preview with #AD4627

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →