#AD274B#AD274B

#AD274B is a mid, vivid pink. Relative luminance 0.108; OKLCH L 49.9% C 0.170 H 10.7°. Best body text is #FFFFFF at 6.63:1 contrast (WCAG AA passes).

Color values

HEX	#AD274B
RGB	rgb(173, 39, 75)
HSL	hsl(344, 63%, 42%)
HSV	hsv(344, 77%, 68%)
CMYK	cmyk(0%, 77.5%, 56.6%, 32.2%)
CIE-LAB	lab(39.32, 55.09, 12.54)
CIE-LCH	lch(39.32, 56.50, 12.83°)
OKLab	oklab(49.86% 0.1669 0.0315)
OKLCH	oklch(49.86% 0.17 10.7)
XYZ	xyz(19.2310, 10.8460, 7.7361)
Luminance	0.1084 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD274B #27AD89

analogous

#AD278E #AD274B #AD4627

triadic

#AD274B #4BAD27 #274BAD

tetradic

#AD274B #8EAD27 #27AD89 #4627AD

square

#AD274B #8EAD27 #27AD89 #4627AD

split-complementary

#AD274B #27AD46 #278EAD

monochromatic

#491020 #7B1C35 #AD274B #D33E66 #DF708E

Accessibility & contrast

On white

6.63

#AD274B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.17

#AD274B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD274B

6.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD274B	#FFFFFF	#000000	##FFFFFF
##AD274B	1.00	6.63	3.17	6.63
#FFFFFF	6.63	1.00	21.00	1.00
#000000	3.17	21.00	1.00	21.00
##FFFFFF	6.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B4B4C

Deuteranopia (green-blind)

#6E6648

Tritanopia (blue-blind)

#BD0036

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad274b;
/* rgb */ color: rgb(173, 39, 75);
/* oklch */ color: oklch(49.9% 0.170 10.7);

Tailwind

colors: {
  custom: {
    50: '#cc6e7d',
    500: '#ad274b',
    950: '#000000',
  },
}

SCSS

$custom: #ad274b;
$custom-light: #cc6e7d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad274b",
  "rgb": {
    "r": 173,
    "g": 39,
    "b": 75
  },
  "hsl": {
    "h": 343.881,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.49865,
    "c": 0.16985,
    "h": 10.7
  },
  "luminance": 0.10843
}

Semantic roles & 50–950 ramp

primary

#AD274B

secondary

#6AC6AD

accent

#E6BA42

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD274B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →