#AD4527#AD4527

#AD4527 is a mid, vivid red. Relative luminance 0.133; OKLCH L 52.6% C 0.143 H 36.6°. Best body text is #FFFFFF at 5.74:1 contrast (WCAG AA passes).

Color values

HEX	#AD4527
RGB	rgb(173, 69, 39)
HSL	hsl(13, 63%, 42%)
HSV	hsv(13, 77%, 68%)
CMYK	cmyk(0%, 60.1%, 77.5%, 32.2%)
CIE-LAB	lab(43.20, 40.89, 38.80)
CIE-LCH	lch(43.20, 56.37, 43.50°)
OKLab	oklab(52.58% 0.1151 0.0855)
OKLCH	oklch(52.58% 0.143 36.6)
XYZ	xyz(19.7300, 13.2897, 3.4453)
Luminance	0.1329 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4527 #278FAD

analogous

#AD274C #AD4527 #AD8827

triadic

#AD4527 #27AD45 #4527AD

tetradic

#AD4527 #4CAD27 #278FAD #8827AD

square

#AD4527 #4CAD27 #278FAD #8827AD

split-complementary

#AD4527 #27AD88 #274CAD

monochromatic

#491D10 #7B311C #AD4527 #D35F3E #DF8970

Accessibility & contrast

On white

5.74

#AD4527 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.66

#AD4527 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4527

5.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4527	#FFFFFF	#000000	##FFFFFF
##AD4527	1.00	5.74	3.66	5.74
#FFFFFF	5.74	1.00	21.00	1.00
#000000	3.66	21.00	1.00	21.00
##FFFFFF	5.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#625823

Deuteranopia (green-blind)

#7C6F24

Tritanopia (blue-blind)

#BE2C3F

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad4527;
/* rgb */ color: rgb(173, 69, 39);
/* oklch */ color: oklch(52.6% 0.143 36.6);

Tailwind

colors: {
  custom: {
    50: '#cd7c63',
    500: '#ad4527',
    950: '#000000',
  },
}

SCSS

$custom: #ad4527;
$custom-light: #cd7c63;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4527",
  "rgb": {
    "r": 173,
    "g": 69,
    "b": 39
  },
  "hsl": {
    "h": 13.433,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.52579,
    "c": 0.14337,
    "h": 36.6
  },
  "luminance": 0.13287
}

Semantic roles & 50–950 ramp

primary

#AD4527

secondary

#6AB1C6

accent

#C1E642

background

#FDF7F5

surface

#FBEEEA

border

#D4C9C6

text

#150A05

muted

#837C79

Preview Lab

Preview with #AD4527

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →