#AD4443#AD4443

#AD4443 is a mid, vivid red. Relative luminance 0.134; OKLCH L 52.9% C 0.138 H 23.6°. Best body text is #FFFFFF at 5.70:1 contrast (WCAG AA passes).

Color values

HEX	#AD4443
RGB	rgb(173, 68, 67)
HSL	hsl(1, 44%, 47%)
HSV	hsv(1, 61%, 68%)
CMYK	cmyk(0%, 60.7%, 61.3%, 32.2%)
CIE-LAB	lab(43.40, 42.92, 22.94)
CIE-LCH	lch(43.40, 48.67, 28.12°)
OKLab	oklab(52.86% 0.1268 0.0554)
OKLCH	oklch(52.86% 0.138 23.6)
XYZ	xyz(20.3157, 13.4264, 6.8308)
Luminance	0.1342 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4443 #43ACAD

analogous

#AD4377 #AD4443 #AD7943

triadic

#AD4443 #43AD44 #4443AD

tetradic

#AD4443 #77AD43 #43ACAD #7943AD

square

#AD4443 #77AD43 #43ACAD #7943AD

split-complementary

#AD4443 #43AD79 #4377AD

monochromatic

#552121 #813332 #AD4443 #C56968 #D69595

Accessibility & contrast

On white

5.70

#AD4443 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.68

#AD4443 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4443

5.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4443	#FFFFFF	#000000	##FFFFFF
##AD4443	1.00	5.70	3.68	5.70
#FFFFFF	5.70	1.00	21.00	1.00
#000000	3.68	21.00	1.00	21.00
##FFFFFF	5.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5E5942

Deuteranopia (green-blind)

#796F40

Tritanopia (blue-blind)

#BD3045

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad4443;
/* rgb */ color: rgb(173, 68, 67);
/* oklch */ color: oklch(52.9% 0.138 23.6);

Tailwind

colors: {
  custom: {
    50: '#cb7c77',
    500: '#ad4443',
    950: '#000000',
  },
}

SCSS

$custom: #ad4443;
$custom-light: #cb7c77;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4443",
  "rgb": {
    "r": 173,
    "g": 68,
    "b": 67
  },
  "hsl": {
    "h": 0.566,
    "s": 44.167,
    "l": 47.059
  },
  "oklch": {
    "l": 0.52855,
    "c": 0.13833,
    "h": 23.6
  },
  "luminance": 0.13424
}

Semantic roles & 50–950 ramp

primary

#AD4443

secondary

#8AC1C1

accent

#D3D454

background

#FDF7F7

surface

#FAEEED

border

#D3C9C8

text

#140A08

muted

#837C7B

Preview Lab

Preview with #AD4443

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →