#AD4424#AD4424
#AD4424 is a mid, vivid red. Relative luminance 0.131; OKLCH L 52.4% C 0.145 H 37.2°. Best body text is #FFFFFF at 5.79:1 contrast (WCAG AA passes).
Color values
| HEX | #AD4424 |
|---|---|
| RGB | rgb(173, 68, 36) |
| HSL | hsl(14, 66%, 41%) |
| HSV | hsv(14, 79%, 68%) |
| CMYK | cmyk(0%, 60.7%, 79.2%, 32.2%) |
| CIE-LAB | lab(42.99, 41.25, 40.15) |
| CIE-LCH | lch(42.99, 57.57, 44.22°) |
| OKLab | oklab(52.41% 0.1156 0.0876) |
| OKLCH | oklch(52.41% 0.145 37.2) |
| XYZ | xyz(19.6212, 13.1486, 3.1735) |
| Luminance | 0.1315 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rust
#B7410E
ΔE00 4.03
Rusty Red
#AF2F0D
ΔE00 4.18
Rust (survey)
#A83C09
ΔE00 4.34
Sienna
#A0522D
ΔE00 5.14
Brick
#A03623
ΔE00 5.22
Russet
#A13905
ΔE00 5.43
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD4424 #248DAD
analogous
#AD2448 #AD4424 #AD8824
triadic
#AD4424 #24AD44 #4424AD
tetradic
#AD4424 #48AD24 #248DAD #8824AD
square
#AD4424 #48AD24 #248DAD #8824AD
split-complementary
#AD4424 #24AD88 #2448AD
monochromatic
#481C0F #7A3019 #AD4424 #D65D39 #E0876B
Accessibility & contrast
On white
5.79
#AD4424 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.63
#AD4424 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD4424
5.79:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD4424 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD4424 | 1.00 | 5.79 | 3.63 | 5.79 |
| #FFFFFF | 5.79 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.63 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.79 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#625720
Deuteranopia (green-blind)
#7B6E20
Tritanopia (blue-blind)
#BE2A3D
Achromatopsia (no color)
#656565
Design tokens & code
CSS
--color: #ad4424; /* rgb */ color: rgb(173, 68, 36); /* oklch */ color: oklch(52.4% 0.145 37.2);
Tailwind
colors: {
custom: {
50: '#cd7c61',
500: '#ad4424',
950: '#000000',
},
}SCSS
$custom: #ad4424; $custom-light: #cd7c61; $custom-dark: #000000;
JSON
{
"hex": "#ad4424",
"rgb": {
"r": 173,
"g": 68,
"b": 36
},
"hsl": {
"h": 14.015,
"s": 65.55,
"l": 40.98
},
"oklch": {
"l": 0.52411,
"c": 0.14506,
"h": 37.2
},
"luminance": 0.13146
}Semantic roles & 50–950 ramp
primary
#AD4424
secondary
#66B0C6
accent
#C1E93F
background
#FDF7F5
surface
#FBEEEA
border
#D4C9C6
text
#150A05
muted
#837C79