#AD2448#AD2448

#AD2448 is a mid, vivid pink. Relative luminance 0.106; OKLCH L 49.6% C 0.172 H 11.6°. Best body text is #FFFFFF at 6.72:1 contrast (WCAG AA passes).

Color values

HEX	#AD2448
RGB	rgb(173, 36, 72)
HSL	hsl(344, 66%, 41%)
HSV	hsv(344, 79%, 68%)
CMYK	cmyk(0%, 79.2%, 58.4%, 32.2%)
CIE-LAB	lab(38.93, 55.78, 13.91)
CIE-LCH	lch(38.93, 57.49, 14.01°)
OKLab	oklab(49.55% 0.1687 0.0347)
OKLCH	oklch(49.55% 0.172 11.6)
XYZ	xyz(19.0361, 10.6167, 7.1765)
Luminance	0.1061 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2448 #24AD89

analogous

#AD248C #AD2448 #AD4524

triadic

#AD2448 #48AD24 #2448AD

tetradic

#AD2448 #8CAD24 #24AD89 #4524AD

square

#AD2448 #8CAD24 #24AD89 #4524AD

split-complementary

#AD2448 #24AD45 #248CAD

monochromatic

#480F1E #7A1933 #AD2448 #D63962 #E06B8A

Accessibility & contrast

On white

6.72

#AD2448 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.12

#AD2448 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2448

6.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2448	#FFFFFF	#000000	##FFFFFF
##AD2448	1.00	6.72	3.12	6.72
#FFFFFF	6.72	1.00	21.00	1.00
#000000	3.12	21.00	1.00	21.00
##FFFFFF	6.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A4A48

Deuteranopia (green-blind)

#6D6644

Tritanopia (blue-blind)

#BD0034

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2448;
/* rgb */ color: rgb(173, 36, 72);
/* oklch */ color: oklch(49.6% 0.172 11.6);

Tailwind

colors: {
  custom: {
    50: '#cc6d7a',
    500: '#ad2448',
    950: '#000000',
  },
}

SCSS

$custom: #ad2448;
$custom-light: #cc6d7a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2448",
  "rgb": {
    "r": 173,
    "g": 36,
    "b": 72
  },
  "hsl": {
    "h": 344.234,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.49553,
    "c": 0.17219,
    "h": 11.6
  },
  "luminance": 0.10614
}

Semantic roles & 50–950 ramp

primary

#AD2448

secondary

#66C6AD

accent

#E9BC3F

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD2448

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →