#AD2448#AD2448

#AD2448 is a mid, vivid pink. Relative luminance 0.106; OKLCH L 49.6% C 0.172 H 11.6°. Best body text is #FFFFFF at 6.72:1 contrast (WCAG AA passes).

Color values

HEX#AD2448
RGBrgb(173, 36, 72)
HSLhsl(344, 66%, 41%)
HSVhsv(344, 79%, 68%)
CMYKcmyk(0%, 79.2%, 58.4%, 32.2%)
CIE-LABlab(38.93, 55.78, 13.91)
CIE-LCHlch(38.93, 57.49, 14.01°)
OKLaboklab(49.55% 0.1687 0.0347)
OKLCHoklch(49.55% 0.172 11.6)
XYZxyz(19.0361, 10.6167, 7.1765)
Luminance0.1061 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD2448 #24AD89
analogous
#AD248C #AD2448 #AD4524
triadic
#AD2448 #48AD24 #2448AD
tetradic
#AD2448 #8CAD24 #24AD89 #4524AD
square
#AD2448 #8CAD24 #24AD89 #4524AD
split-complementary
#AD2448 #24AD45 #248CAD
monochromatic
#480F1E #7A1933 #AD2448 #D63962 #E06B8A

Accessibility & contrast

On white

6.72
#AD2448 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.12
#AD2448 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2448
6.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD2448#FFFFFF#000000##FFFFFF
##AD24481.006.723.126.72
#FFFFFF6.721.0021.001.00
#0000003.1221.001.0021.00
##FFFFFF6.721.0021.001.00

Color blindness preview

Protanopia (red-blind)
#4A4A48
Deuteranopia (green-blind)
#6D6644
Tritanopia (blue-blind)
#BD0034
Achromatopsia (no color)
#5C5C5C

Design tokens & code

CSS
--color: #ad2448;
/* rgb */ color: rgb(173, 36, 72);
/* oklch */ color: oklch(49.6% 0.172 11.6);
Tailwind
colors: {
  custom: {
    50: '#cc6d7a',
    500: '#ad2448',
    950: '#000000',
  },
}
SCSS
$custom: #ad2448;
$custom-light: #cc6d7a;
$custom-dark: #000000;
JSON
{
  "hex": "#ad2448",
  "rgb": {
    "r": 173,
    "g": 36,
    "b": 72
  },
  "hsl": {
    "h": 344.234,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.49553,
    "c": 0.17219,
    "h": 11.6
  },
  "luminance": 0.10614
}

Semantic roles & 50–950 ramp

primary
#AD2448
secondary
#66C6AD
accent
#E9BC3F
background
#FDF7F7
surface
#FAEDED
border
#D3C8C8
text
#150809
muted
#837B7B

Preview Lab

Preview with #AD2448

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD2448 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva