#AD43AE#AD43AE
#AD43AE is a mid, vivid purple. Relative luminance 0.160; OKLCH L 56.7% C 0.188 H 327.3°. Best body text is #FFFFFF at 5.01:1 contrast (WCAG AA passes).
Color values
| HEX | #AD43AE |
|---|---|
| RGB | rgb(173, 67, 174) |
| HSL | hsl(299, 44%, 47%) |
| HSV | hsv(299, 61%, 68%) |
| CMYK | cmyk(0.6%, 61.5%, 0%, 31.8%) |
| CIE-LAB | lab(46.92, 57.00, -36.76) |
| CIE-LCH | lch(46.92, 67.83, 327.18°) |
| OKLab | oklab(56.66% 0.1583 -0.1015) |
| OKLCH | oklch(56.66% 0.188 327.3) |
| XYZ | xyz(26.8803, 15.9563, 41.7002) |
| Luminance | 0.1595 (WCAG relative) |
| Temperature | neutral |
| Family | purple |
Closest named colors
Ugly Purple
#A442A0
ΔE00 2.76
Medium Purple
#9E43A2
ΔE00 3.22
Purpley Pink
#C83CB9
ΔE00 4.96
Purply
#983FB2
ΔE00 5.06
Barney
#AC1DB8
ΔE00 5.69
Pinky Purple
#C94CBE
ΔE00 6.68
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD43AE #44AE43
analogous
#7743AE #AD43AE #AE437A
triadic
#AD43AE #AEAD43 #43AEAD
tetradic
#AD43AE #AE7743 #44AE43 #437AAE
square
#AD43AE #AE7743 #44AE43 #437AAE
split-complementary
#AD43AE #7AAE43 #43AE77
monochromatic
#552156 #813282 #AD43AE #C469C5 #D695D6
Accessibility & contrast
On white
5.01
#AD43AE on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.19
#AD43AE on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD43AE
5.01:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD43AE | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD43AE | 1.00 | 5.01 | 4.19 | 5.01 |
| #FFFFFF | 5.01 | 1.00 | 21.00 | 1.00 |
| #000000 | 4.19 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.01 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3566B1
Deuteranopia (green-blind)
#5B74AB
Tritanopia (blue-blind)
#B25172
Achromatopsia (no color)
#6F6F6F
Design tokens & code
CSS
--color: #ad43ae; /* rgb */ color: rgb(173, 67, 174); /* oklch */ color: oklch(56.7% 0.188 327.3);
Tailwind
colors: {
custom: {
50: '#c87ec6',
500: '#ad43ae',
950: '#000000',
},
}SCSS
$custom: #ad43ae; $custom-light: #c87ec6; $custom-dark: #000000;
JSON
{
"hex": "#ad43ae",
"rgb": {
"r": 173,
"g": 67,
"b": 174
},
"hsl": {
"h": 299.439,
"s": 44.398,
"l": 47.255
},
"oklch": {
"l": 0.56659,
"c": 0.18809,
"h": 327.3
},
"luminance": 0.15955
}Semantic roles & 50–950 ramp
primary
#AD43AE
secondary
#8BC28B
accent
#D45455
background
#FCF8FC
surface
#F9EFF8
border
#D2CAD1
text
#130A13
muted
#827C82