#7743AE#7743AE

#7743AE is a mid, vivid violet. Relative luminance 0.110; OKLCH L 49.8% C 0.166 H 303.3°. Best body text is #FFFFFF at 6.57:1 contrast (WCAG AA passes).

Color values

HEX	#7743AE
RGB	rgb(119, 67, 174)
HSL	hsl(269, 44%, 47%)
HSV	hsv(269, 61%, 68%)
CMYK	cmyk(31.6%, 61.5%, 0%, 31.8%)
CIE-LAB	lab(39.57, 43.59, -48.91)
CIE-LCH	lch(39.57, 65.51, 311.71°)
OKLab	oklab(49.77% 0.0909 -0.1385)
OKLCH	oklch(49.77% 0.166 303.3)
XYZ	xyz(17.2531, 10.9923, 41.2490)
Luminance	0.1099 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7743AE #7AAE43

analogous

#4345AE #7743AE #AD43AE

triadic

#7743AE #AE7743 #43AE77

tetradic

#7743AE #AE4345 #7AAE43 #43AEAD

square

#7743AE #AE4345 #7AAE43 #43AEAD

split-complementary

#7743AE #AEAD43 #45AE43

monochromatic

#3B2156 #593282 #7743AE #9669C5 #B595D6

Accessibility & contrast

On white

6.57

#7743AE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.20

#7743AE on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7743AE

6.57:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7743AE	#FFFFFF	#000000	##FFFFFF
##7743AE	1.00	6.57	3.20	6.57
#FFFFFF	6.57	1.00	21.00	1.00
#000000	3.20	21.00	1.00	21.00
##FFFFFF	6.57	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#025CB1

Deuteranopia (green-blind)

#265DAC

Tritanopia (blue-blind)

#6D5972

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #7743ae;
/* rgb */ color: rgb(119, 67, 174);
/* oklch */ color: oklch(49.8% 0.166 303.3);

Tailwind

colors: {
  custom: {
    50: '#a27ac7',
    500: '#7743ae',
    950: '#000000',
  },
}

SCSS

$custom: #7743ae;
$custom-light: #a27ac7;
$custom-dark: #000000;

JSON

{
  "hex": "#7743ae",
  "rgb": {
    "r": 119,
    "g": 67,
    "b": 174
  },
  "hsl": {
    "h": 269.159,
    "s": 44.398,
    "l": 47.255
  },
  "oklch": {
    "l": 0.49774,
    "c": 0.16568,
    "h": 303.3
  },
  "luminance": 0.10992
}

Semantic roles & 50–950 ramp

primary

#7743AE

secondary

#A7C28B

accent

#D45496

background

#FAF7FC

surface

#F4EEF8

border

#CEC9D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7743AE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →