#AD437D#AD437D

#AD437D is a mid, vivid pink. Relative luminance 0.144; OKLCH L 54.4% C 0.152 H 349.4°. Best body text is #FFFFFF at 5.42:1 contrast (WCAG AA passes).

Color values

HEX	#AD437D
RGB	rgb(173, 67, 125)
HSL	hsl(327, 44%, 47%)
HSV	hsv(327, 61%, 68%)
CMYK	cmyk(0%, 61.3%, 27.7%, 32.2%)
CIE-LAB	lab(44.78, 49.36, -10.71)
CIE-LCH	lch(44.78, 50.51, 347.76°)
OKLab	oklab(54.39% 0.1495 -0.0279)
OKLCH	oklch(54.39% 0.152 349.4)
XYZ	xyz(22.9433, 14.3815, 20.9657)
Luminance	0.1438 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD437D #43AD73

analogous

#A843AD #AD437D #AD4348

triadic

#AD437D #7DAD43 #437DAD

tetradic

#AD437D #ADA843 #43AD73 #4348AD

square

#AD437D #ADA843 #43AD73 #4348AD

split-complementary

#AD437D #48AD43 #43ADA8

monochromatic

#55213D #81325D #AD437D #C5689B #D695B8

Accessibility & contrast

On white

5.42

#AD437D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.88

#AD437D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD437D

5.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD437D	#FFFFFF	#000000	##FFFFFF
##AD437D	1.00	5.42	3.88	5.42
#FFFFFF	5.42	1.00	21.00	1.00
#000000	3.88	21.00	1.00	21.00
##FFFFFF	5.42	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#505E7F

Deuteranopia (green-blind)

#6E717A

Tritanopia (blue-blind)

#B93F5A

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad437d;
/* rgb */ color: rgb(173, 67, 125);
/* oklch */ color: oklch(54.4% 0.152 349.4);

Tailwind

colors: {
  custom: {
    50: '#c97da2',
    500: '#ad437d',
    950: '#000000',
  },
}

SCSS

$custom: #ad437d;
$custom-light: #c97da2;
$custom-dark: #000000;

JSON

{
  "hex": "#ad437d",
  "rgb": {
    "r": 173,
    "g": 67,
    "b": 125
  },
  "hsl": {
    "h": 327.17,
    "s": 44.167,
    "l": 47.059
  },
  "oklch": {
    "l": 0.54389,
    "c": 0.15214,
    "h": 349.4
  },
  "luminance": 0.14379
}

Semantic roles & 50–950 ramp

primary

#AD437D

secondary

#8AC1A3

accent

#D48E54

background

#FCF7FA

surface

#F9EEF3

border

#D2C9CD

text

#140A0F

muted

#827C7F

Preview Lab

Preview with #AD437D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →