#AD4348#AD4348

#AD4348 is a mid, vivid red. Relative luminance 0.134; OKLCH L 52.8% C 0.139 H 20.4°. Best body text is #FFFFFF at 5.72:1 contrast (WCAG AA passes).

Color values

HEX	#AD4348
RGB	rgb(173, 67, 72)
HSL	hsl(357, 44%, 47%)
HSV	hsv(357, 61%, 68%)
CMYK	cmyk(0%, 61.3%, 58.4%, 32.2%)
CIE-LAB	lab(43.31, 43.76, 19.79)
CIE-LCH	lch(43.31, 48.03, 24.34°)
OKLab	oklab(52.82% 0.1303 0.0485)
OKLCH	oklch(52.82% 0.139 20.4)
XYZ	xyz(20.4123, 13.3690, 7.6352)
Luminance	0.1337 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4348 #43ADA8

analogous

#AD437D #AD4348 #AD7343

triadic

#AD4348 #48AD43 #4348AD

tetradic

#AD4348 #7DAD43 #43ADA8 #7343AD

square

#AD4348 #7DAD43 #43ADA8 #7343AD

split-complementary

#AD4348 #43AD73 #437DAD

monochromatic

#552123 #813236 #AD4348 #C5686D #D69598

Accessibility & contrast

On white

5.72

#AD4348 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.67

#AD4348 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4348

5.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4348	#FFFFFF	#000000	##FFFFFF
##AD4348	1.00	5.72	3.67	5.72
#FFFFFF	5.72	1.00	21.00	1.00
#000000	3.67	21.00	1.00	21.00
##FFFFFF	5.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D5847

Deuteranopia (green-blind)

#786F45

Tritanopia (blue-blind)

#BD3046

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad4348;
/* rgb */ color: rgb(173, 67, 72);
/* oklch */ color: oklch(52.8% 0.139 20.4);

Tailwind

colors: {
  custom: {
    50: '#cb7c7b',
    500: '#ad4348',
    950: '#000000',
  },
}

SCSS

$custom: #ad4348;
$custom-light: #cb7c7b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4348",
  "rgb": {
    "r": 173,
    "g": 67,
    "b": 72
  },
  "hsl": {
    "h": 357.17,
    "s": 44.167,
    "l": 47.059
  },
  "oklch": {
    "l": 0.52821,
    "c": 0.139,
    "h": 20.4
  },
  "luminance": 0.13366
}

Semantic roles & 50–950 ramp

primary

#AD4348

secondary

#8AC1BF

accent

#D4CE54

background

#FDF7F7

surface

#FAEEED

border

#D3C9C8

text

#140A09

muted

#837C7B

Preview Lab

Preview with #AD4348

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →