#AD437C#AD437C

#AD437C is a mid, vivid pink. Relative luminance 0.144; OKLCH L 54.4% C 0.152 H 350.0°. Best body text is #FFFFFF at 5.43:1 contrast (WCAG AA passes).

Color values

HEX	#AD437C
RGB	rgb(173, 67, 124)
HSL	hsl(328, 44%, 47%)
HSV	hsv(328, 61%, 68%)
CMYK	cmyk(0%, 61.3%, 28.3%, 32.2%)
CIE-LAB	lab(44.74, 49.23, -10.15)
CIE-LCH	lch(44.74, 50.26, 348.35°)
OKLab	oklab(54.35% 0.1493 -0.0264)
OKLCH	oklch(54.35% 0.152 350)
XYZ	xyz(22.8798, 14.3561, 20.6309)
Luminance	0.1435 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD437C #43AD74

analogous

#A943AD #AD437C #AD4347

triadic

#AD437C #7CAD43 #437CAD

tetradic

#AD437C #ADA943 #43AD74 #4347AD

square

#AD437C #ADA943 #43AD74 #4347AD

split-complementary

#AD437C #47AD43 #43ADA9

monochromatic

#55213D #81325C #AD437C #C5689A #D695B8

Accessibility & contrast

On white

5.43

#AD437C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.87

#AD437C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD437C

5.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD437C	#FFFFFF	#000000	##FFFFFF
##AD437C	1.00	5.43	3.87	5.43
#FFFFFF	5.43	1.00	21.00	1.00
#000000	3.87	21.00	1.00	21.00
##FFFFFF	5.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#515E7E

Deuteranopia (green-blind)

#6E7179

Tritanopia (blue-blind)

#B93F5A

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad437c;
/* rgb */ color: rgb(173, 67, 124);
/* oklch */ color: oklch(54.4% 0.152 350.0);

Tailwind

colors: {
  custom: {
    50: '#c97da2',
    500: '#ad437c',
    950: '#000000',
  },
}

SCSS

$custom: #ad437c;
$custom-light: #c97da2;
$custom-dark: #000000;

JSON

{
  "hex": "#ad437c",
  "rgb": {
    "r": 173,
    "g": 67,
    "b": 124
  },
  "hsl": {
    "h": 327.736,
    "s": 44.167,
    "l": 47.059
  },
  "oklch": {
    "l": 0.54351,
    "c": 0.15158,
    "h": 350
  },
  "luminance": 0.14354
}

Semantic roles & 50–950 ramp

primary

#AD437C

secondary

#8AC1A4

accent

#D48F54

background

#FCF7F9

surface

#F9EEF2

border

#D2C9CC

text

#140A0F

muted

#827C7E

Preview Lab

Preview with #AD437C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →