#AD4347#AD4347

#AD4347 is a mid, vivid red. Relative luminance 0.134; OKLCH L 52.8% C 0.139 H 21.0°. Best body text is #FFFFFF at 5.72:1 contrast (WCAG AA passes).

Color values

HEX	#AD4347
RGB	rgb(173, 67, 71)
HSL	hsl(358, 44%, 47%)
HSV	hsv(358, 61%, 68%)
CMYK	cmyk(0%, 61.3%, 59%, 32.2%)
CIE-LAB	lab(43.30, 43.68, 20.38)
CIE-LCH	lch(43.30, 48.20, 25.01°)
OKLab	oklab(52.8% 0.1299 0.0498)
OKLCH	oklch(52.8% 0.139 21)
XYZ	xyz(20.3799, 13.3561, 7.4648)
Luminance	0.1335 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4347 #43ADA9

analogous

#AD437C #AD4347 #AD7443

triadic

#AD4347 #47AD43 #4347AD

tetradic

#AD4347 #7CAD43 #43ADA9 #7443AD

square

#AD4347 #7CAD43 #43ADA9 #7443AD

split-complementary

#AD4347 #43AD74 #437CAD

monochromatic

#552123 #813235 #AD4347 #C5686C #D69597

Accessibility & contrast

On white

5.72

#AD4347 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.67

#AD4347 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4347

5.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4347	#FFFFFF	#000000	##FFFFFF
##AD4347	1.00	5.72	3.67	5.72
#FFFFFF	5.72	1.00	21.00	1.00
#000000	3.67	21.00	1.00	21.00
##FFFFFF	5.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D5846

Deuteranopia (green-blind)

#786F44

Tritanopia (blue-blind)

#BD2F45

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad4347;
/* rgb */ color: rgb(173, 67, 71);
/* oklch */ color: oklch(52.8% 0.139 21.0);

Tailwind

colors: {
  custom: {
    50: '#cb7c7a',
    500: '#ad4347',
    950: '#000000',
  },
}

SCSS

$custom: #ad4347;
$custom-light: #cb7c7a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4347",
  "rgb": {
    "r": 173,
    "g": 67,
    "b": 71
  },
  "hsl": {
    "h": 357.736,
    "s": 44.167,
    "l": 47.059
  },
  "oklch": {
    "l": 0.528,
    "c": 0.13908,
    "h": 21
  },
  "luminance": 0.13353
}

Semantic roles & 50–950 ramp

primary

#AD4347

secondary

#8AC1BF

accent

#D4CF54

background

#FDF7F7

surface

#FAEEED

border

#D3C9C8

text

#140A09

muted

#837C7B

Preview Lab

Preview with #AD4347

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →