#AD4324#AD4324

#AD4324 is a mid, vivid red. Relative luminance 0.130; OKLCH L 52.3% C 0.146 H 36.7°. Best body text is #FFFFFF at 5.82:1 contrast (WCAG AA passes).

Color values

HEX	#AD4324
RGB	rgb(173, 67, 36)
HSL	hsl(14, 66%, 41%)
HSV	hsv(14, 79%, 68%)
CMYK	cmyk(0%, 61.3%, 79.2%, 32.2%)
CIE-LAB	lab(42.81, 41.73, 39.97)
CIE-LCH	lch(42.81, 57.78, 43.77°)
OKLab	oklab(52.28% 0.1171 0.0872)
OKLCH	oklch(52.28% 0.146 36.7)
XYZ	xyz(19.5613, 13.0287, 3.1535)
Luminance	0.1303 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4324 #248EAD

analogous

#AD2449 #AD4324 #AD8724

triadic

#AD4324 #24AD43 #4324AD

tetradic

#AD4324 #49AD24 #248EAD #8724AD

square

#AD4324 #49AD24 #248EAD #8724AD

split-complementary

#AD4324 #24AD87 #2449AD

monochromatic

#481C0F #7A2F19 #AD4324 #D65C39 #E0866B

Accessibility & contrast

On white

5.82

#AD4324 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.61

#AD4324 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4324

5.82:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4324	#FFFFFF	#000000	##FFFFFF
##AD4324	1.00	5.82	3.61	5.82
#FFFFFF	5.82	1.00	21.00	1.00
#000000	3.61	21.00	1.00	21.00
##FFFFFF	5.82	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#615620

Deuteranopia (green-blind)

#7B6E20

Tritanopia (blue-blind)

#BE293D

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ad4324;
/* rgb */ color: rgb(173, 67, 36);
/* oklch */ color: oklch(52.3% 0.146 36.7);

Tailwind

colors: {
  custom: {
    50: '#cd7b61',
    500: '#ad4324',
    950: '#000000',
  },
}

SCSS

$custom: #ad4324;
$custom-light: #cd7b61;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4324",
  "rgb": {
    "r": 173,
    "g": 67,
    "b": 36
  },
  "hsl": {
    "h": 13.577,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.52275,
    "c": 0.14599,
    "h": 36.7
  },
  "luminance": 0.13026
}

Semantic roles & 50–950 ramp

primary

#AD4324

secondary

#66B1C6

accent

#C2E93F

background

#FDF7F5

surface

#FBEEEA

border

#D4C9C6

text

#150A05

muted

#837C79

Preview Lab

Preview with #AD4324

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →