#AD2449#AD2449

#AD2449 is a mid, vivid pink. Relative luminance 0.106; OKLCH L 49.6% C 0.172 H 11.1°. Best body text is #FFFFFF at 6.72:1 contrast (WCAG AA passes).

Color values

HEX	#AD2449
RGB	rgb(173, 36, 73)
HSL	hsl(344, 66%, 41%)
HSV	hsv(344, 79%, 68%)
CMYK	cmyk(0%, 79.2%, 57.8%, 32.2%)
CIE-LAB	lab(38.95, 55.85, 13.31)
CIE-LCH	lch(38.95, 57.42, 13.40°)
OKLab	oklab(49.58% 0.1691 0.0333)
OKLCH	oklch(49.58% 0.172 11.1)
XYZ	xyz(19.0690, 10.6298, 7.3497)
Luminance	0.1063 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2449 #24AD88

analogous

#AD248D #AD2449 #AD4424

triadic

#AD2449 #49AD24 #2449AD

tetradic

#AD2449 #8DAD24 #24AD88 #4424AD

square

#AD2449 #8DAD24 #24AD88 #4424AD

split-complementary

#AD2449 #24AD44 #248DAD

monochromatic

#480F1E #7A1934 #AD2449 #D63963 #E06B8B

Accessibility & contrast

On white

6.72

#AD2449 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.13

#AD2449 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2449

6.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2449	#FFFFFF	#000000	##FFFFFF
##AD2449	1.00	6.72	3.13	6.72
#FFFFFF	6.72	1.00	21.00	1.00
#000000	3.13	21.00	1.00	21.00
##FFFFFF	6.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A4A4A

Deuteranopia (green-blind)

#6D6645

Tritanopia (blue-blind)

#BD0034

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2449;
/* rgb */ color: rgb(173, 36, 73);
/* oklch */ color: oklch(49.6% 0.172 11.1);

Tailwind

colors: {
  custom: {
    50: '#cc6d7b',
    500: '#ad2449',
    950: '#000000',
  },
}

SCSS

$custom: #ad2449;
$custom-light: #cc6d7b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2449",
  "rgb": {
    "r": 173,
    "g": 36,
    "b": 73
  },
  "hsl": {
    "h": 343.796,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.49577,
    "c": 0.1723,
    "h": 11.1
  },
  "luminance": 0.10627
}

Semantic roles & 50–950 ramp

primary

#AD2449

secondary

#66C6AC

accent

#E9BB3F

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD2449

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →