#AD411E#AD411E

#AD411E is a mid, vivid red. Relative luminance 0.128; OKLCH L 52.0% C 0.149 H 37.6°. Best body text is #FFFFFF at 5.91:1 contrast (WCAG AA passes).

Color values

HEX	#AD411E
RGB	rgb(173, 65, 30)
HSL	hsl(15, 70%, 40%)
HSV	hsv(15, 83%, 68%)
CMYK	cmyk(0%, 62.4%, 82.7%, 32.2%)
CIE-LAB	lab(42.40, 42.46, 42.57)
CIE-LCH	lch(42.40, 60.13, 45.08°)
OKLab	oklab(51.95% 0.1183 0.091)
OKLCH	oklch(51.95% 0.149 37.6)
XYZ	xyz(19.3604, 12.7613, 2.6718)
Luminance	0.1276 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD411E #1E8AAD

analogous

#AD1E43 #AD411E #AD881E

triadic

#AD411E #1EAD41 #411EAD

tetradic

#AD411E #43AD1E #1E8AAD #881EAD

square

#AD411E #43AD1E #1E8AAD #881EAD

split-complementary

#AD411E #1EAD88 #1E43AD

monochromatic

#451A0C #792D15 #AD411E #DB582E #E48262

Accessibility & contrast

On white

5.91

#AD411E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.55

#AD411E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD411E

5.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD411E	#FFFFFF	#000000	##FFFFFF
##AD411E	1.00	5.91	3.55	5.91
#FFFFFF	5.91	1.00	21.00	1.00
#000000	3.55	21.00	1.00	21.00
##FFFFFF	5.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#605519

Deuteranopia (green-blind)

#7A6D19

Tritanopia (blue-blind)

#BF253A

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad411e;
/* rgb */ color: rgb(173, 65, 30);
/* oklch */ color: oklch(52.0% 0.149 37.6);

Tailwind

colors: {
  custom: {
    50: '#ce7a5d',
    500: '#ad411e',
    950: '#000000',
  },
}

SCSS

$custom: #ad411e;
$custom-light: #ce7a5d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad411e",
  "rgb": {
    "r": 173,
    "g": 65,
    "b": 30
  },
  "hsl": {
    "h": 14.685,
    "s": 70.443,
    "l": 39.804
  },
  "oklch": {
    "l": 0.51953,
    "c": 0.14924,
    "h": 37.6
  },
  "luminance": 0.12759
}

Semantic roles & 50–950 ramp

primary

#AD411E

secondary

#5EAEC8

accent

#C1ED3B

background

#FDF7F5

surface

#FBEEE9

border

#D4C9C5

text

#150904

muted

#837B79

Preview Lab

Preview with #AD411E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →