#AD1E43#AD1E43

#AD1E43 is a mid, vivid pink. Relative luminance 0.102; OKLCH L 49.0% C 0.177 H 13.0°. Best body text is #FFFFFF at 6.90:1 contrast (WCAG AA passes).

Color values

HEX	#AD1E43
RGB	rgb(173, 30, 67)
HSL	hsl(344, 70%, 40%)
HSV	hsv(344, 83%, 68%)
CMYK	cmyk(0%, 82.7%, 61.3%, 32.2%)
CIE-LAB	lab(38.24, 57.10, 16.17)
CIE-LCH	lch(38.24, 59.34, 15.81°)
OKLab	oklab(49.01% 0.172 0.0397)
OKLCH	oklch(49.01% 0.177 13)
XYZ	xyz(18.7129, 10.2209, 6.2966)
Luminance	0.1022 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1E43 #1EAD88

analogous

#AD1E8A #AD1E43 #AD411E

triadic

#AD1E43 #43AD1E #1E43AD

tetradic

#AD1E43 #8AAD1E #1EAD88 #411EAD

square

#AD1E43 #8AAD1E #1EAD88 #411EAD

split-complementary

#AD1E43 #1EAD41 #1E8AAD

monochromatic

#450C1B #79152F #AD1E43 #DB2E5A #E46283

Accessibility & contrast

On white

6.90

#AD1E43 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.04

#AD1E43 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1E43

6.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1E43	#FFFFFF	#000000	##FFFFFF
##AD1E43	1.00	6.90	3.04	6.90
#FFFFFF	6.90	1.00	21.00	1.00
#000000	3.04	21.00	1.00	21.00
##FFFFFF	6.90	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#494743

Deuteranopia (green-blind)

#6D643F

Tritanopia (blue-blind)

#BE002F

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #ad1e43;
/* rgb */ color: rgb(173, 30, 67);
/* oklch */ color: oklch(49.0% 0.177 13.0);

Tailwind

colors: {
  custom: {
    50: '#cd6b76',
    500: '#ad1e43',
    950: '#000000',
  },
}

SCSS

$custom: #ad1e43;
$custom-light: #cd6b76;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1e43",
  "rgb": {
    "r": 173,
    "g": 30,
    "b": 67
  },
  "hsl": {
    "h": 344.476,
    "s": 70.443,
    "l": 39.804
  },
  "oklch": {
    "l": 0.49008,
    "c": 0.17654,
    "h": 13
  },
  "luminance": 0.10218
}

Semantic roles & 50–950 ramp

primary

#AD1E43

secondary

#5EC8AD

accent

#EDBF3B

background

#FDF6F7

surface

#FBECED

border

#D4C7C8

text

#150708

muted

#837A7B

Preview Lab

Preview with #AD1E43

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →