#AD40BB#AD40BB

#AD40BB is a mid, highly saturated purple. Relative luminance 0.161; OKLCH L 57.1% C 0.203 H 323.0°. Best body text is #FFFFFF at 4.97:1 contrast (WCAG AA passes).

Color values

HEX	#AD40BB
RGB	rgb(173, 64, 187)
HSL	hsl(293, 49%, 49%)
HSV	hsv(293, 66%, 73%)
CMYK	cmyk(7.5%, 65.8%, 0%, 26.7%)
CIE-LAB	lab(47.16, 60.60, -44.00)
CIE-LCH	lch(47.16, 74.89, 324.02°)
OKLab	oklab(57.06% 0.1624 -0.1225)
OKLCH	oklch(57.06% 0.203 323)
XYZ	xyz(28.0357, 16.1404, 48.6428)
Luminance	0.1614 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD40BB #4EBB40

analogous

#7040BB #AD40BB #BB408C

triadic

#AD40BB #BBAD40 #40BBAD

tetradic

#AD40BB #BB7040 #4EBB40 #408CBB

square

#AD40BB #BB7040 #4EBB40 #408CBB

split-complementary

#AD40BB #8CBB40 #40BB70

monochromatic

#592160 #83308D #AD40BB #C26CCD #D599DC

Accessibility & contrast

On white

4.97

#AD40BB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.23

#AD40BB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD40BB

4.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD40BB	#FFFFFF	#000000	##FFFFFF
##AD40BB	1.00	4.97	4.23	4.97
#FFFFFF	4.97	1.00	21.00	1.00
#000000	4.23	21.00	1.00	21.00
##FFFFFF	4.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2268BF

Deuteranopia (green-blind)

#5274B8

Tritanopia (blue-blind)

#B05478

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #ad40bb;
/* rgb */ color: rgb(173, 64, 187);
/* oklch */ color: oklch(57.1% 0.203 323.0);

Tailwind

colors: {
  custom: {
    50: '#c97dd0',
    500: '#ad40bb',
    950: '#000000',
  },
}

SCSS

$custom: #ad40bb;
$custom-light: #c97dd0;
$custom-dark: #000000;

JSON

{
  "hex": "#ad40bb",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 187
  },
  "hsl": {
    "h": 293.171,
    "s": 49.004,
    "l": 49.216
  },
  "oklch": {
    "l": 0.57059,
    "c": 0.2034,
    "h": 323
  },
  "luminance": 0.16139
}

Semantic roles & 50–950 ramp

primary

#AD40BB

secondary

#95C88F

accent

#D94F5F

background

#FCF8FC

surface

#F9EFF9

border

#D2CAD2

text

#140A14

muted

#827C82

Preview Lab

Preview with #AD40BB

Body copy rendered with the generated semantic roles for this colour.

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