#AD40BA#AD40BA

#AD40BA is a mid, highly saturated purple. Relative luminance 0.161; OKLCH L 57.0% C 0.203 H 323.3°. Best body text is #FFFFFF at 4.98:1 contrast (WCAG AA passes).

Color values

HEX	#AD40BA
RGB	rgb(173, 64, 186)
HSL	hsl(294, 49%, 49%)
HSV	hsv(294, 66%, 73%)
CMYK	cmyk(7%, 65.6%, 0%, 27.1%)
CIE-LAB	lab(47.10, 60.42, -43.50)
CIE-LCH	lch(47.10, 74.45, 324.24°)
OKLab	oklab(57% 0.1624 -0.121)
OKLCH	oklch(57% 0.203 323.3)
XYZ	xyz(27.9291, 16.0978, 48.0809)
Luminance	0.1610 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD40BA #4DBA40

analogous

#7040BA #AD40BA #BA408A

triadic

#AD40BA #BAAD40 #40BAAD

tetradic

#AD40BA #BA7040 #4DBA40 #408ABA

square

#AD40BA #BA7040 #4DBA40 #408ABA

split-complementary

#AD40BA #8ABA40 #40BA70

monochromatic

#58215F #83308C #AD40BA #C26BCC #D599DC

Accessibility & contrast

On white

4.98

#AD40BA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.22

#AD40BA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD40BA

4.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD40BA	#FFFFFF	#000000	##FFFFFF
##AD40BA	1.00	4.98	4.22	4.98
#FFFFFF	4.98	1.00	21.00	1.00
#000000	4.22	21.00	1.00	21.00
##FFFFFF	4.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2367BE

Deuteranopia (green-blind)

#5374B7

Tritanopia (blue-blind)

#B05378

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #ad40ba;
/* rgb */ color: rgb(173, 64, 186);
/* oklch */ color: oklch(57.0% 0.203 323.3);

Tailwind

colors: {
  custom: {
    50: '#c97dcf',
    500: '#ad40ba',
    950: '#000000',
  },
}

SCSS

$custom: #ad40ba;
$custom-light: #c97dcf;
$custom-dark: #000000;

JSON

{
  "hex": "#ad40ba",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 186
  },
  "hsl": {
    "h": 293.607,
    "s": 48.8,
    "l": 49.02
  },
  "oklch": {
    "l": 0.57001,
    "c": 0.20252,
    "h": 323.3
  },
  "luminance": 0.16096
}

Semantic roles & 50–950 ramp

primary

#AD40BA

secondary

#94C88E

accent

#D84F5E

background

#FCF8FC

surface

#F9EFF9

border

#D2CAD2

text

#140A14

muted

#827C82

Preview Lab

Preview with #AD40BA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →