#AD40B4#AD40B4

#AD40B4 is a mid, vivid purple. Relative luminance 0.158; OKLCH L 56.7% C 0.197 H 325.3°. Best body text is #FFFFFF at 5.04:1 contrast (WCAG AA passes).

Color values

HEX	#AD40B4
RGB	rgb(173, 64, 180)
HSL	hsl(296, 48%, 48%)
HSV	hsv(296, 64%, 71%)
CMYK	cmyk(3.9%, 64.4%, 0%, 29.4%)
CIE-LAB	lab(46.77, 59.34, -40.51)
CIE-LCH	lch(46.77, 71.85, 325.68°)
OKLab	oklab(56.66% 0.1622 -0.1124)
OKLCH	oklch(56.66% 0.197 325.3)
XYZ	xyz(27.3046, 15.8480, 44.7920)
Luminance	0.1585 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD40B4 #47B440

analogous

#7340B4 #AD40B4 #B44081

triadic

#AD40B4 #B4AD40 #40B4AD

tetradic

#AD40B4 #B47340 #47B440 #4081B4

square

#AD40B4 #B47340 #47B440 #4081B4

split-complementary

#AD40B4 #81B440 #40B473

monochromatic

#56205A #823087 #AD40B4 #C368C9 #D595D9

Accessibility & contrast

On white

5.04

#AD40B4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.17

#AD40B4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD40B4

5.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD40B4	#FFFFFF	#000000	##FFFFFF
##AD40B4	1.00	5.04	4.17	5.04
#FFFFFF	5.04	1.00	21.00	1.00
#000000	4.17	21.00	1.00	21.00
##FFFFFF	5.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2B66B7

Deuteranopia (green-blind)

#5674B1

Tritanopia (blue-blind)

#B15174

Achromatopsia (no color)

#6F6F6F

Design tokens & code

CSS

--color: #ad40b4;
/* rgb */ color: rgb(173, 64, 180);
/* oklch */ color: oklch(56.7% 0.197 325.3);

Tailwind

colors: {
  custom: {
    50: '#c97dcb',
    500: '#ad40b4',
    950: '#000000',
  },
}

SCSS

$custom: #ad40b4;
$custom-light: #c97dcb;
$custom-dark: #000000;

JSON

{
  "hex": "#ad40b4",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 180
  },
  "hsl": {
    "h": 296.379,
    "s": 47.541,
    "l": 47.843
  },
  "oklch": {
    "l": 0.56658,
    "c": 0.19733,
    "h": 325.3
  },
  "luminance": 0.15846
}

Semantic roles & 50–950 ramp

primary

#AD40B4

secondary

#8EC58B

accent

#D75159

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140A13

muted

#827C82

Preview Lab

Preview with #AD40B4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →